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Trade Cycle Intelligence: Target, Engage, Activate Earned Customers

VINCUE, Team Velocity, and Spyne.ai have joined forces to launch the industry’s first Trade Cycle Intelligence solution, built to target, engage, and activate your sold customers to drive more new car sales and used car acquisitions.

Your best leads are the ones you’ve already earned. Trade Cycle Intelligence turns past buyers into repeat customers with data-driven insights, personalized offers, and automated engagement, powered by Benjamin AI, VINCUE’s Conversational AI.x

Trade Cycle Intelligence is a co-developed solution built on top of industry-leading tech by companies united behind best-in-class integrations in service of the dealer community

The Problem

Most dealers are ignoring hard-earned brand equity and previously sold customers 

Every sale creates more than just a transaction, it creates a lasting customer relationship and builds high-value brand equity. But for most dealerships, as soon as that customer leaves, the focus shifts to finding the next buyer. And the equity you just earned? It’s often left sitting on the table.

The real problem is that dealers aren’t taking advantage of these earned customers as a real source of acquisitions, trades, and new sales –– all when these customers could be creating a perpetual source of used inventory.

  • Unreliable Used Inventory Sourcing: Used vehicles are more important than ever to the financial health of the dealership, but with every dealer thinking the same way traditional acquisition is harder than ever. 

  • Unrealized Customer Potential: You worked hard for the customers you already sold, but you aren’t engaging them in a trade cycle that keeps them coming back. That’s a lot of lost opportunity. 

  • Organizing & Navigating Equity Data: Even if you are mining customer and deal data to find the right opportunities, the process is manual and time consuming, and you don’t have time to reach out to run down every opportunity. 

BUY

Service Lane Acquisition 

The data and automation built for Trade Cycle Intelligence started in the service lane – and offers are even more effective when you get them in front of your service customers. Convert more ROs into trades and acquisitions in Buy Center Pro. 

The Solution

Trade Cycle Intelligence targets, engages, and activates earned customers

Trade Cycle Intelligence combines deep customer insights and deal equity data from Team Velocity, and the industry’s most actionable market and inventory data in VINCUE, to target, engage, and activate earned customers with the right offer at the right time.

Co-developed and released with Spyne.ai, the new Benjamin AI is your new intelligent BDC agent –– contacting, engaging, and activating customers 24/7 with the right offers for service, acquisition, and trades. Benjamin does the hard work to keep your customers returning to market.

  • Unmatched Cross-data Mining and Intelligence: There is no single solution in the industry, and no other partnership that exists, that provides the same integration of customer, equity, offer, and inventory data in a single solution. 

  • The Right Offers at the Right Time:  Structure every offer with market-backed data and actual equity positions to give customers a clear, professional, and compelling offer.

  • Scale with Benjamin AI: Benjamin is conversational AI developed exclusively to target, engage, and activate your best trade and acquisition opportunities with personalized and compelling offers across text, chat, email, and voice. 

Trade Cycle Intelligence

Meet Benjamin Conversational AI

Built into Buy Center Pro and co-developed with Spyne.ai, Benjamin helps dealerships create 24/7 customer engagement that feels real, drives conversions, and builds loyalty. Benjamin targets, engages, and activates potential buyers and sellers so your team can focus on only the most serious opportunities. 

The Results

Create a self-fulfilling trade cycle for more acquisitions, trades, gross, and volume 

Trade Cycle Intelligence harnesses and activates the deepest data you have about customers, equity, inventory, and the market, helping you improve return-to-market for more trades, acquisitions, and sales. The result is a more robust acquisition strategy that relies less on low-margin auction sourcing and lower-effort return that conquest. 

  • Customer “Return to Market”: Target, engage, and activate earned customers to protect brand equity and place them in a trade cycle that keeps them returning to your store. 

  • Scale through Automation and AI: Never miss an opportunity when you target, engage, and activate past buyers when they’re most likely to transact with personalized offers and Conversational AI automating outreach via text, email, or chat. 

  • Appraisal Volume & Efficiency: Increase appraisal volume and speed up the appraisal process by proactively gathering and evaluating condition data, equity insights, and market data to create customized, backed offers. 

  • Lower Acquisition Costs: Capture more vehicles from your own customers before turning to auctions or third-party leads where you spend more money per acquisition with less return. 

  • Higher Gross & Faster Turns: Target every acquisition and trade with surgical precision and unmatched efficiency to source high-gross, high-turning used vehicle acquisitions while reinforcing your brand equity and customer retention. 

The most innovative and successful dealers in the country say it’s time to move to VINCUE

Liza Borches

President & CEO
Carter Myers Automotive (CMA)

Watch Now >>

Beaver Toyota
Patrick Abad

General Manager
Beaver Toyota

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Jack Kain Ford Inc
Bob Kain

General Manager
Jack Kain Ford

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Sutton Ford
Karmala Sutton

Vice President
Sutton Automotive

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Save the Date

UNLEASHED26 is back October 7-9th, 2026 in Kansas City, MO. Space is limited, sign up early for discounted registration. 

#TeamVINCUE is committed to working together to give dealers best-in-class solutions

Integration Partners help VINCUE dealers get best-in-class experiences in usability and data management.

OfferLogix is on #TeamVINCUE
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Industry Partners share a common vision and passion for the auto industry and bring additional value to VINCUE dealers.

National Association of Minority Automobile Dealer
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