Our Approach

Do what others can’t.

This is an opportunity to buy and sell in ways others aren’t – to create inventory cycles that never stop. The long and short of it: there are no shortcuts to the top. You in?

Left brain meets right brain for dealer-led tech

One comes from the tech world. The other grew up in a dealership. They balance invaluable experience with valuable science so you can, too.

Meet Chris Hoke

Founder, CEO, CTO

  • Led the development team that created VINSolutions
  • Served as the Chief Enterprise Architect for Billboard
  • Biggest drive is to give dealers what they actually need

Request Chris as a Speaker >>

Meet Danny Zaslavsky

Co-Founder, Managing Partner

  • 30+ Years in the Dealership, 10+ Years as General Manager
  • Advocate, leader, and volunteer for DEI focused organizations
  • Nationally recognized automotive thought leader and speaker

Request Danny as a Speaker >>

Reintroducing the car business as a game of skill, not chance.

Your Roster, Stacked.

Remove distracting, disjointed legwork to fire on all cylinders. Rookies playing like pros. Pros getting better and better deal after deal.

Dealer's Choice.

More than 40% of our new features started as dealer requests. You’re in the driver’s seat. Innovation from the front lines.

You Win, We Win.

We learned to share early. Information, resources, techniques and maybe road trip snacks if you’re lucky. Get in and let’s go.

VINCUE Dealer Journey

As a new #TeamVINCUE Dealer, our team will work side-by-side with you and yours to help you evolve from simply understanding the software to reaching peak performance using our provide Inventory Lifecycle Management methodology. 


Single Point of Contact, backed by Support Service Engineers.


If You’re Working, We’re Working.


Average Auto Experience per Performance Manager.


Charge for Monthly Performance Management.

Our Approach to your Excellence

Introducing your partner in climb.

Every VINCUE dealer gets a Performance Manager. They can talk shop or talk how to seal the deal with tire kickers.

Point is, there’s no one-size-fits-all solution. Our PMs are adaptable, tailoring solutions and training you on them so that when it’s time to go live, you’re good to go and go far.

We're going to put a lot into this.
You are too.

This only works when we work together.

What our Dealers Expect from us

  • We will listen. We will make sure we understand what your goals are and help you in every way to meet them.
  • We will be prepared. We will be studied up on your current state and be ready to provide expert Performance Management for your dealership and your goals.
  • We will do our best to prepare you. We will keep you up to date on new VINCUE features and functionality, major market trends and changes, and any known system issues.

  • We will keep up with the market. We will stay up to date on what is happening in the market and share that knowledge with you to look for competitive advantages.

  • We will prioritize your communication. We will respond in a timely and efficient manner. If we are not available or don’t have an answer right away, we will let you know when to expect a response or connect you with another person.

What we expect from our dealers

  • You will participate in your own success. You will show up for Performance Management calls and will complete any mutually agreed upon follow-ups and tasks.
  • You will be willing to try new things. You will be willing to consider new processes, functions, and strategies to achieve your goals.
  • You will invest in our professional relationship. You will treat VINCUE as a trusted part of your team, respect the individuals you're working with, and communicate in a timely manner.

  • You will be proactive. If there’s something you need or something that’s not working, you will communicate quickly and efficiently with VINCUE to find a resolution.
  • You will hold your team accountable. You will ensure the people on your team are available when needed, and follow-up when required, to help make your entire dealership successful.


UNLEASHED is the only annual industry conference bringing together VINCUE dealers, partners, and allied thought leaders from inside and outside of automotive. The next VINCUE: UNLEASHED will be September 23-25th, 2024 in Kansas City.

Test Drive the Well-Oiled ROI Machine

Why keep reading when you can just see it in action?