“An Underdog is a Hungry Dog”: Hansel Automotive Group Joins #TeamVINCUE
This week we launched with Hansel Automotive Group, an iconic brand with deep roots in automotive world and while success is nothing new for them, their vision pulled them toward a platform that amplifies their culture and redefines how they operate in today’s market.
After resisting VINCUE’s pull for a long time, and remaining a loyal partner of legacy tools, David Long, Executive General Manager of Hansel Automotive Group in California, finally made the decision to take a chance on something new: VINCUE.
“I felt like I fell asleep in 1985, and woke up in 2025. the Whole world had changed”
David, Ryan Seaman, and Roberto Galvez together are an incredible team that have created their own culture of success –– and they have been champions throughout the transition at Hansel. This fearlessness is why Hansel is a legacy brand that has thrived for over a century.
After just 45 days of consistent training and support from VINCUE, Hansel is live and already seeing the benefits they hoped for. David is confident this change will solve major challenges in service lane acquisition and buying centers, and VINCUE’s intuitive, fast-moving data will help the entire team at Hansel operate at their best.
That is what hungry looks like. This is what leadership looks like. We can’t be prouder to have Hansel Automotive Group on #TeamVINCUE!
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