GM iMR Turnkey

GM IMR Turnkey Vendor: VINCUE Co-Op Reimbursement

Published On: October 8th, 2026Categories: #TeamVINCUE, Technology

Franchised GM dealers can now put co-op dollars toward VINCUE. Since September 18, 2026, VINCUE has been an approved GM IMR Turnkey vendor, listed on General Motors’ in-Market Retail (IMR) program vendor list. That gives Chevrolet, Buick, GMC, and Cadillac dealers a direct way to use GM dealer co-op reimbursement to help cover the platform they already run.

How GM iMR Turnkey Reimbursement Works

VINCUE’s approval means eligible GM dealers can get up to $500 a month of their VINCUE spend reimbursed through GM’s co-op program. VINCUE handles the process end to end. Here’s how it works:

  • 1
    Enroll directly with VINCUE. No GM portal and no onboarding packet. Just get set up with your VINCUE account team.
  • 2
    VINCUE submits the billing file to GM on your behalf each month.
  • 3
    GM pays VINCUE on the 28th of the following month and applies the reimbursement to your account.
  • 4

    Anything exceeding $500/month is not eligible for match funds and will be considered a no-match claim. That amount shows as its own line item, so the invoice stays easy to read.

  • 5
    Billing questions go straight to VINCUE. One team, one point of contact, start to finish.

What This Means for GM Dealers

  • GM helps cover the bill. Up to $500 a month per dealer of eligible VINCUE spend is now reimbursable through IMR.
  • No extra paperwork. VINCUE files the billing on your behalf, so there’s no separate claims process to manage.
  • Approved vendor confidence. VINCUE sits on GM’s official IMR Turnkey list, so there’s no case-by-case approval to chase.
  • One point of contact. Enrollment, billing, and questions all run through VINCUE directly.
  • Clear, predictable invoices. Spend over the cap is broken out on its own line, which makes GM co-op funds easier to track for dealer software.

Built on an Approved, Trusted Standing

This is a program approval, not a new build. It covers VINCUE’s existing inventory management platform and the same pricing, appraising, stocking, and sourcing tools dealers already rely on.

VINCUE is now recognized by GM as an approved Vehicle Inventory Management Company vendor. It’s also authorized to use the IMR logo and the “approved vendor” designation in its marketing, a clean path for dealers to direct GM co-op funds to dealer software without a lot of back and forth.

Ready to get Started?

Enroll once, and VINCUE handles the reimbursement every month. Available now to franchised GM dealers eligible for IMR. Contact your VINCUE Performance Manager to enroll. New to VINCUE? Schedule a demo to see how our platform can transform your dealership’s inventory strategy and performance.

FAQ’S

Franchised GM dealers that are eligible for iMR can use the program. The approval applies to Chevrolet, Buick, GMC, and Cadillac dealers and gives them a sanctioned way to apply eligible GM co-op reimbursement toward VINCUE.

Eligible dealers can receive reimbursement for up to $500 a month of their VINCUE spend through GM’s co-op program. Any amount above that cap is listed separately on the invoice so the billing stays clear.

No. Dealers enroll directly with VINCUE, and VINCUE submits the monthly billing file to GM on the dealer’s behalf. Billing questions also go directly to VINCUE, keeping the process in one place.

GM pays VINCUE on the 28th of the following month, and the reimbursement is then applied to the dealer’s account.

No. This is a program approval for VINCUE’s existing inventory management platform, including the pricing, appraising, stocking, and sourcing tools dealers already use.
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