VINCUE Automotive Masterclass Adds 3 New Dealer Playbooks, Free on RockEd
Announced live on stage at UNLEASHED26: Automotive Masterclass just added three new dealer playbooks from operators at VINART Dealerships, Feldmann Imports, and Autobahn Fort Worth. Each class runs 20 to 40 minutes and is free to watch on RockEd, no VINCUE login required.
Automotive Masterclass is dealers teaching dealers. These three join Liza Borches, Brian Benstock, David Long, and Danny Zaslavsky in the library, each teaching from their zone of genius.
What’s in the New Classes
The best training in this industry doesn’t come from outside consultants or generic sales scripts. It comes from operators who’ve already done the work: dealers who’ve built winning teams, scaled operations, and are willing to open their actual playbook instead of a highlight reel. Not theories. Not vendor-driven. That’s what these three bring.
- 1
Leading With EQ, Joe Feldmann, GM/Owner, Feldmann Imports. Joe teaches how growth can come from vulnerability and positive discourse. His store shows what that looks like in the numbers. From March 1 to August 31, 2026, Feldmann Imports was up 30% year over year in service-lane acquisition, with a record 54 in July and 61 in August.
- 2
Think Bigger, Brendan Harrington, President, Autobahn Fort Worth. Brendan teaches how to unlock greater potential by putting the right people in the right seats and challenging them to think bigger.
- 3
Think Like a Challenger, Andy Wright, Managing Partner, VINART Dealerships. Andy teaches how leaders can rethink the processes, relationships, and decisions that make a daily impact on dealer operations.
What’s Changing
How to Watch
Download the RockED app from the Apple App Store or Google Play, then log in or create an account. VINCUE users can sign in with the same email they use for VINCUE, current RockED users can log in as usual, and new users can sign up with a work email. Once you’re in, find Automotive Masterclass (AMC) in the app and start any class.
Watch the New Classes on RockEd
Built something that works at your store? We want it. Submit a masterclass and we’ll be in touch to identify your zone of genius and figure out the best way to teach it. Automotive Masterclass is brought to you by VINCUE, the vehicle lifecycle management platform that unifies and automates every step of the inventory Plan, Buy, Manage, and Sell process.
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