VINCUE/Orbee Partnership Redefines Automotive Advertising

In the ever-changing world of automotive advertising, a significant partnership is emerging. VINCUE, acclaimed for its innovative inventory management and BOOST Advertising Product, is aligning with Orbee, a leading provider of customer experience middleware for automotive. This collaboration introduces a unique, VIN-specific advertising product for U.S. dealerships, aiming to set a new industry standard.

The VINCUE Orbee partnership addresses the challenge of blind ad spending in automotive advertising. It aims to bring cost-effective, lead-generating solutions, benefiting both dealers and customers, by relying on up-to-date, comprehensive data for ROI and attribution.

This collaboration is more than a business alliance; it merges two philosophies to revolutionize automotive advertising. The BOOST Engine’s real-time data analysis focuses on genuinely low-performing inventory, marking a new era of inventory and client-centric advertising.

Chris Hoke, VINCUE’s Founder, CTO, and CEO, emphasizes the unique approach of this venture: “With the BOOST Engine, we’ve developed an inventory-centric ad strategy. Partnering with Orbee allows us to connect units with buyers more precisely, meeting them wherever they are.”

Orbee has spent over six years creating middleware for digital marketing solutions tailored to auto dealerships. Their introduction of Co-Pilot, combining various powerful platforms from Orbee, reflects their dedication to enhancing the automotive customer experience.

Co-Pilot is an intricate combination of Orbee’s Customer Data Platform, Data Management Platform, Marketing Automation Platform, and other potent middleware software. This integration empowers marketing agencies serving auto dealerships with the ability to utilize first-party data to its fullest potential, crafting personalized and automated campaigns that resonate deeply with customers.

Orbee’s middleware offers unparalleled insights into customer behavior. It enables precise tracking of customer journeys and the automation of multi-channel communication strategies, providing a comprehensive view of shoppers and delivering impactful, personalized messaging.

The VINCUE-Orbee partnership signifies a visionary move towards engaging and precise automotive advertising. This synergy promises to introduce a new level of sophistication in the industry, benefiting dealerships and customers with its focus on precision, efficiency, and innovation.