John Morris

Meet the Team: John Morris, Senior Sales Manager

Published On: June 19th, 2026Categories: #TeamVINCUE

Meet the Team: John Morris, Senior Sales Manager

John Morris didn’t stumble into VINCUE, he chose it. As Senior Sales Manager, John brings years of automotive industry experience and a clear-eyed perspective on what separates companies that talk about innovation from the ones actually building it. When he was being recruited across the industry in late 2019, VINCUE stood out. He joined in January 2020 and hasn’t looked back.

Before landing at VINCUE, John had conversations with several other companies in the dealer technology space. None of them could match what he saw being built here. The innovation was real, the momentum was visible, and the people behind it were genuinely invested. For someone who’d spent years in automotive, that combination was rare enough to make the decision easy.

Ask John what makes VINCUE different and he doesn’t lead with product — he leads with people. “We care,” he says. “If you see the passion behind the people working here — sales, marketing, development, support — the people really, really care.” That’s the culture John shows up to every day, and it’s the culture he helps build for every dealer partner VINCUE works with.

Want to meet more of the team and see how we’re driving innovation? Check out our resources tab.

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Our Dealers Can’t Stay Quiet on Google

Launched VINCUE a couple months ago for our dealership as we were previously on vAuto. We love the pricing, software, and the support team is engaging with a lot of new features coming. It was a GREAT decision to switch from vAuto to VINCUE and we are very happy with the new software and support team.

Brandon Bizzell

General Manager

The Faricy Boys Chrysler Jeep
Salida, CO

New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

Lynn Burns

Used Car Manager

Sierra Toyota
Sierra Vista, AZ

Was previously with another provider for 16 years but now have been with VINCUE for 6 months and I absolutely love it and would never go back to my old provider. Even if you’re not considering making any changes right now, this is one I would look into and you won’t regret it! What I realized is how behind the times my previous provider is and I didn’t even realize it until I learned about VINCUE!

Mark Owen

General Manager

Cable Dahmer Automotive
Kansas City, MO

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