VINCUE Launches the First Inventory Management Certification on RockED

The best inventory strategies in the country used to live inside the heads of a small group of dealers. Until now.

VINCUE partnered with RockED, the automotive industry’s leading performance development platform, late last year. Now, that partnership is delivering something new: the Inventory Management Industry Certification, the only inventory management certification on RockED, built and taught by VINCUE, and available to every dealer, on every platform, in every market.

If you’re a general manager, sales manager, or anyone accountable for inventory results, this program was built for you.

RockED is the premier people development platform for the automotive industry, trusted by 11,000+ dealers and 80,000+ learners. It’s where the industry goes to onboard faster, develop managers, and build A-Players, through bite-sized, mobile-first training that fits into the flow of real dealership work. RockED has issued over 25,000 industry certifications to date across sales, service, leadership, and now, inventory management.

Dealership teams have always learned inventory management the hard way, fragmented, on-the-job, inconsistent across roles and locations. The strategies behind the best-run stores in the country were never written down. Never shared. Meanwhile, as inventory decisions become more data-driven, the gap between high-performing and underperforming dealerships keeps growing.

That’s not good enough.

VINCUE spent thousands of hours working alongside dealers from across the country, on real lots, working real deals, obsessing over what actually works across inventory planning, acquisition, management, and sales. This certification exists to make those standards accessible to everyone, because when more dealers get better, the industry gets stronger.

“The best practices behind great inventory performance shouldn’t be kept inside a handful of top dealerships,” said Michael Hopkins, Chief Marketing Officer at VINCUE. “This certification helps make the standards used by elite operators accessible to the entire industry.”

The Inventory Management Industry Certification is structured around four learning journeys, the complete vehicle lifecycle from first decision to final sale:

To earn the certification, learners must complete all four journeys and pass a certification exam with an 80% or higher score. Certificates are co-signed by Danny Zaslavsky, Co-Founder and President of VINCUE, and are valid for 60 days. And because inventory management isn’t static, VINCUE and RockED will update the certification annually, so the credential stays current with new trends and the latest data.

“Inventory management is an important area of dealership operations that often varies across dealerships,” said Matthias Stoever, Co-Founder and CEO of RockED. “By completing this certification, teams gain a consistent foundation and the confidence to make better, more informed decisions.”

This certification is vendor-agnostic. It doesn’t matter what platform your store runs on. The framework, Plan, Buy, Manage, Sell, is built around universal inventory principles drawn from real dealer performance data. Any GM, sales manager, or operator who wants to close the gap between where their store is and where the best stores operate can start here.

As Danny Zaslavsky puts it in the certification’s opening: “The future of inventory management is unified vehicle lifecycle management — from acquisition to exit and every decision in between.” That’s not a tagline. It’s the framework this certification is built on.

The VINCUE Inventory Management Industry Certification is live on the RockED platform now. VINCUE is the only inventory management certification on RockED, making this the definitive industry standard for how dealership teams learn, practice, and prove their inventory expertise.