“An Underdog is a Hungry Dog”: Hansel Automotive Group Joins #TeamVINCUE
This week we launched with Hansel Automotive Group, an iconic brand with deep roots in automotive world and while success is nothing new for them, their vision pulled them toward a platform that amplifies their culture and redefines how they operate in today’s market.
After resisting VINCUE’s pull for a long time, and remaining a loyal partner of legacy tools, David Long, Executive General Manager of Hansel Automotive Group in California, finally made the decision to take a chance on something new: VINCUE.
“I felt like I fell asleep in 1985, and woke up in 2025. the Whole world had changed”
David, Ryan Seaman, and Roberto Galvez together are an incredible team that have created their own culture of success –– and they have been champions throughout the transition at Hansel. This fearlessness is why Hansel is a legacy brand that has thrived for over a century.
After just 45 days of consistent training and support from VINCUE, Hansel is live and already seeing the benefits they hoped for. David is confident this change will solve major challenges in service lane acquisition and buying centers, and VINCUE’s intuitive, fast-moving data will help the entire team at Hansel operate at their best.
That is what hungry looks like. This is what leadership looks like. We can’t be prouder to have Hansel Automotive Group on #TeamVINCUE!
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Our Dealers Can’t Stay Quiet on Google
VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
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Mesa, AZ
New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
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Sierra Toyota
Sierra Vista, AZ
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