Front-End Gross

Art Moehn Auto Group Driving $500 More Front-End Gross Per Unit

Published On: May 27th, 2025Categories: Dealer Wins

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the challenge

Charlie Spradlin, Sales Director at Art Moehn Auto Group, helps lead three rooftops across Michigan, two Chevrolet stores and a Honda dealership. While sales comes naturally to him, he’s focused on growing volume the right way: smarter, healthier, and more sustainably.

“If I don’t appraise a car in VINCUE, I’m leaving money on the table.”

the solution

VINCUE’s buying plan directly supports Charlie’s strategy with a clear, data-backed process his whole team can follow and maintain. Tools like Service-to-Sales help turn recon delays into opportunities, while VINCUE Boost takes work off his team’s plate by automatically identifying and advertising vehicles that need more attention. And with our Rapid Recon integration, transport and photo delays are no longer a source of stress.

RESULTS

$500 more front-end gross

Time-to-Frontline Down from 14 days to 8

10–12% of inventory coming from service lane

Volume Growth of 275 used cars in March 2024 → 330 in March 2025

the impact

Charlie uses VINCUE to drive consistent vehicle acquisition from multiple channels , auctions, private sellers, and most notably, the service lane. With a dedicated buyer focused on fixed operations, they’re acquiring 10–12% of their used inventory directly from service, aiming to reach 25%. With 850–1,000 repair orders (ROs) per month, this represents significant volume potential.

VINCUE has also transformed merchandising. By streamlining photo processes and transport delays, tools like Rapid Recon help cut the recon-to-frontline time from 14 days down to 8 days. Running VINCUE alongside a legacy system at one dealership just 15 miles away, Charlie can clearly see the difference: cars expected to perform similarly show a front-end gross increase from $1,300 at the legacy system store to $1,800 at the VINCUE store, that’s a $500 boost in front-end gross per vehicle.

Charlie’s success story with VINCUE shows how embracing smart technology can transform used vehicle acquisition and merchandising, driving real results from every angle of the dealership.

front end gross
Sales Director at Art Moehn

Charlie Spradlin

Charlie is known for his commitment to customer satisfaction, team development, and operational excellence.

Listen to Charlie on Cue the Next Leader >>

What is Vehicle Lifecycle Management?

Plan

Coordinated inventory operations, moving as one.

Intelligent Buying Plan, Market Analytics

Buy

Know it all and source everywhere.

Appraisal, Inventory Acquisition & Sourcing

Manage

Beat the market by selling on value, not price alone.

Market Pricing, Merchandizing, Syndication

Sell

 Meet the right buyer with the right car.

Websites, Digital Advertising

Right on Cue

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Cue the Next Leader

Hosted by VINCUE Chief Marketing Officer, Michael Hopkins, Cue the Next Leader is a series of conversations designed to focus on a common journey and help automotive leaders go further, faster, by learning from other operators in our industry.

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Why keep reading when you can just see it in action?

Our Dealers Can’t Stay Quiet on Google

VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success. 

Stephanie Jacobs

Internet Director

Berge Toyota
Mesa, AZ

New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

Lynn Burns

Used Car Manager

Sierra Toyota
Sierra Vista, AZ

I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.

John Medina

Product Specialist

Route 22 Honda
Bram Automotive Group
Hillside, NJ

4.8 Stars from 150+ Reviews