Art Moehn Auto Group Driving $500 More Front-End Gross Per Unit
WATCH NOW
the challenge
Charlie Spradlin, Sales Director at Art Moehn Auto Group, helps lead three rooftops across Michigan, two Chevrolet stores and a Honda dealership. While sales comes naturally to him, he's focused on growing volume the right way: smarter, healthier, and more sustainably.
"If I don't appraise a car in VINCUE, I'm leaving money on the table."
the solution
VINCUE's buying plan directly supports Charlie's strategy with a clear, data-backed process his whole team can follow and maintain. Tools like Service-to-Sales help turn recon delays into opportunities, while VINCUE Boost takes work off his team's plate by automatically identifying and advertising vehicles that need more attention. And with our Rapid Recon integration, transport and photo delays are no longer a source of stress.
RESULTS
$500 more front-end gross
Time-to-Frontline Down from 14 days to 8
10–12% of inventory coming from service lane
Volume Growth of 275 used cars in March 2024 → 330 in March 2025
the impact
Charlie uses VINCUE to drive consistent vehicle acquisition from multiple channels , auctions, private sellers, and most notably, the service lane. With a dedicated buyer focused on fixed operations, they're acquiring 10–12% of their used inventory directly from service, aiming to reach 25%. With 850–1,000 repair orders (ROs) per month, this represents significant volume potential.
VINCUE has also transformed merchandising. By streamlining photo processes and transport delays, tools like Rapid Recon help cut the recon-to-frontline time from 14 days down to 8 days. Running VINCUE alongside a legacy system at one dealership just 15 miles away, Charlie can clearly see the difference: cars expected to perform similarly show a front-end gross increase from $1,300 at the legacy system store to $1,800 at the VINCUE store, that's a $500 boost in front-end gross per vehicle.
Charlie's success story with VINCUE shows how embracing smart technology can transform used vehicle acquisition and merchandising, driving real results from every angle of the dealership.
Sales Director at Art Moehn
Charlie Spradlin
Charlie is known for his commitment to customer satisfaction, team development, and operational excellence.
Listen to Charlie on Cue the Next Leader >>
What is Vehicle Lifecycle Management?
Plan
Coordinated inventory operations, moving as one.
Intelligent Buying Plan, Market Analytics
Manage
Beat the market by selling on value, not price alone.
Market Pricing, Merchandizing, Syndication
Right on Cue
get in the game
Sign up for our newsletter to get regular updates on new, resources, partnerships, features, and other important announcements from VINCUE.
Related Content
Our Dealers Can't Stay Quiet on Google
VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I've never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
Stephanie Jacobs
Internet Director
Berge Toyota
Mesa, AZ
New to the VINCUE family, and I'm very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
Lynn Burns
Used Car Manager
Sierra Toyota
Sierra Vista, AZ
I use VINCUE on a daily basis and cannot imagine using any other platform. It's user friendly with it's drop down menu and search bar at the top of the page. So much so that I haven't had the need to use live rep assistance as of yet.
John Medina
Product Specialist
Route 22 Honda
Bram Automotive Group
Hillside, NJ
