CMA of Lynchburg Triples Sales Volume After Launching VINCUE

When Russell Tabone stepped into CMA Hyundai of Lynchburg, the store was ready for a reset. They faced the common struggles: slow turn rates, limited used inventory, and inefficient internal processes that left both employees and customers frustrated. Days to sale stretched into the 70s and 80s, look-to-book percentages hovered in the teens, and sales volumes were stagnant around 30 units a month.

On top of that, Russell knew that outdated legacy systems weren’t providing the real-time, actionable data his team needed to compete. The bigger mission, though, was cultural, building a dealership where transparency, trust, and people came first.

He needed the tools and processes to support his team, streamline the customer experience, and create consistent, sustainable growth.

Partnering with VINCUE gives Russell and his team the clarity and confidence they need to overhaul their operations. With real-time market data, competitive pricing tools, and an easy-to-use platform, CMA Hyundai of Lynchburg is able to build a repeatable process that puts both employees and customers at ease. The Accelerated Customer Experience (ACE) process ensures every customer receives transparent, data-backed offers, supported by Max Offer integration and VINCUE’s daily upgrade leads from the service drive.

With VINCUE as a partner, CMA Hyundai of Lynchburg has built a culture that blends people-first leadership with data-driven decision making. The team operates with more confidence, clarity, and consistency, giving both employees and customers an experience rooted in transparency and trust.

Salespeople are empowered with better walkarounds, accurate recon estimates, and personalized videos that humanize the buying experience. Processes are dialed in, and customers leave feeling like they won. Meanwhile, leadership focuses on continuous improvement, small daily wins, and clear expectations through Personalized Success Plans.

VINCUE’s platform not only delivered cost savings, but also gave Russell’s team the tools to grow used car inventory, reduce days to sale, and drive consistent, scalable success. As Russell puts it: “Love people and love cars.” That simple philosophy, supported by the right tools, has turned everyday effort into long-term momentum.