Driving Sales with Dynamic and Transparent Pricing: How VINCUE Empowers Dealers to Build Trust and Close Deals

Published On: December 12th, 2024Categories: #TeamVINCUE, News & Announcements, TechnologyTags:
VINCUE Product Manager

Josh Van Auken

Modern car shoppers expect transparency, convenience, and real-time information when evaluating vehicle pricing and features. Traditional methods of displaying pricing on OEM window stickers or static signage fail to include critical dealer-added features, discounts, or rebates. This can lead to confusion, reduced customer trust, and missed opportunities to showcase the full value of your inventory.

The Functional Solution

VINCUE addresses these challenges by enabling dealerships to dynamically display full pricing breakdowns that are accurate, transparent, and easy for customers to access. Dealers can now:

  • Clearly present the final asking price, including dealer-added features and accessories.

  • Provide real-time updates to discounts and rebates.

  • Create a seamless customer experience by integrating showroom and online pricing displays.

The VINCUE Solution

With VINCUE, dealerships gain two powerful new tools:

  • Addendum Stickers: Automatically generate and print supplemental window stickers that detail dealer-added features and accessories, combining them with the MSRP to calculate and display a final asking price.

  • New Car Pricing QR Codes: Generate QR codes to place next to OEM window stickers, directing customers to a dynamic, mobile-friendly laAnding page with the latest pricing information, including dealer-set discounts and rebates—all updated in real time.

Scan the QR code

The Value of of VINCUE

These features work together to revolutionize the way dealerships merchandise new inventory by:

  • Boosting Customer Confidence: Transparency builds trust, which leads to stronger customer relationships and higher closing rates.

  • Showcasing Unique Value: Highlighting dealer-added features helps differentiate inventory and justify pricing.

  • Streamlining Operations: Real-time pricing updates ensure accuracy across all platforms, reducing manual errors and saving time.

  • Enhancing the Buying Experience: QR codes provide a modern, engaging, and convenient way for customers to interact with pricing, whether they're on the lot or browsing online.

With these tools, VINCUE ensures your pricing strategy meets the needs of today's informed and tech-savvy buyers, helping you convert more leads and sell vehicles faster.

See it LIVE at NADA 2025

Get a demo of this feature and all our latest product releases live at VINCUE Booth 7334 for NADA Show 2025 in New Orleans, LA.

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VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I've never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success. 

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Berge Toyota
Mesa, AZ

New to the VINCUE family, and I'm very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

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Bram Automotive Group
Hillside, NJ

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