Scott Wilkinson: Leading the Right Way with Simplicity and Kindness

Published On: July 3rd, 2024Categories: #TeamVINCUE, Dealer Wins, PodcastTags: , ,

Watch/Listen: Cue the Next Leader

With over 30 years in the car business, Scott Wilkinson, the self-described car guy, knows how to run a dealership. As the General Sales Manager at Tynan’s Volkswagen in Aurora, Colorado, Scott has honed his expertise in both cars and customer relations. In our conversation, we covered topics from his kids to cars and his secrets to running a successful dealership.

Key Principles for Success:

  • Keep it Simple
  • Follow Your Processes
  • Measure Your Results
  • Make Friends with Your Customers
  • Always Be Kind – To Everyone

Embracing Technology
Scott is likely the number one fan of VINCUE. He appreciates the software’s ease of use and how it empowers his sales team to accurately appraise cars using data and processes. The ability to work within one integrated system that provides real-time insights is a game-changer for Scott and his team.

Family and Business Intertwined
Pride is evident in Scott’s voice when he talks about his four grown children: daughters Morgan, Chloe, and Lilliee, and his son Kole. He beams with pride as he describes Kole working alongside him at the dealership as a lot attendant.

A Holistic Approach
Scott’s approach to life and his dealership are deeply intertwined. His commitment to simplicity, process, customer relationships, and kindness extends beyond his professional life and into his personal values.

Scott Wilkinson’s story is a testament to how leading with simplicity and kindness can drive success in the car business. We hope you enjoy listening to this podcast as much as we enjoyed creating it.

get in the game

Sign up for our newsletter to get updates on new content, resources, news, and announcements from VINCUE.

Cue the Next Leader is a VINCUE Exclusive Podcast

Cue the Next Leader

Hosted by VINCUE Chief Marketing Officer, Angela “Rizz” Rizzo, Cue the Next Leader is a series of conversations designed to focus on a common journey and help automotive leaders go further, faster, by learning from other operators in our industry.

Test Drive the Well-Oiled ROI Machine

Why keep reading when you can just see it in action?

Our Dealers Can’t Stay Quiet on Google

Excellent product with incredible service. We use VINCUE for our 9 dealerships. Their inventory management system, appraisal software and buying tools are first class. Highly recommend.

Jason Bayless



 We found the team at VINCUE has been both proactive and responsive to our requests and changes in the marketplace. Their team has been amazing to work with and the tools and reports are very easy to use and customize. I would recommend VINCUE to anyone that is looking to have powerful inventory software tool.

Peter Larson

Director of Sales

Manchester Honda
Clear Automotive
Manchester, CT

If you are scared of change, don’t be! All your competitors are using the same tools you are. We find that VINCUE does everything we could do with our old program plus it’s easier to use.

Andy Carr

General Manager

Jack Schmitt Ford
Jack Schmitt Group
Collinsville, IL

4.8 Stars from 95 Reviews