Inside the Service-to-Sales Playbook: A NADA26 Master Class with VINCUE
Smart franchise dealers know that used car operations are no longer optional, they’re critical to sustaining the dealership through market volatility and generating the resources needed to invest in new car sales. But relying on trades and auctions alone isn’t enough to source the volume you need to be successful.
The next frontier? Your service department.
In each service appointment, you have an audience with deep insights into both the vehicle and the owner. You know more about the person and the car than in any other type of transaction. You’ve already built trust because the owner is doing business with you. All that’s left is activating those service appointments by creating a direct line between your service department and sales desk.
The challenge? Your service team is trained to fix cars, not appraise them, work deals, or know what inventory your sales floor needs next. But innovative dealers are cracking the code using a combination of people, process, and technology. And they’re seeing real results.
Learn From Dealers Who Are Winning at Service-to-Sales
Join VINCUE President Danny Zaslavsky at NADA 2026 for an exclusive master class featuring three dealer operators who’ve mastered Service-to-Sales acquisition:
Meet the Panel
Brain Benstock
Owner & Operator, Paragon Honda & AcuraÂ
Charlie Spradlin
Sales Director, Art Moehn Auto Group
Patrick Abad
General Manager, Beaver Toyota of Cumming
What You’ll Learn
Whether your dealership has tried and failed, is currently experimenting, or is only seeing moderate success converting service lane leads, this panel will give you real-life advice and tactics you can implement immediately:
Ready to turn your Service Lane into a Predictable Acquisition Source?
Attend the workshop on Thursday, February 5 from 12:30–1:15 PM PT in Location W311. Can’t make it? Stop by Booth #4923W at NADA to schedule a private demo and see how VINCUE can help you unlock your service department’s potential.
Right on Cue
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Our Dealers Can’t Stay Quiet on Google
VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
Stephanie Jacobs
Internet Director
Berge Toyota
Mesa, AZ
New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
Lynn Burns
Used Car Manager
Sierra Toyota
Sierra Vista, AZ
I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.
John Medina
Product Specialist
Route 22 Honda
Bram Automotive Group
Hillside, NJ
