VINCUE Is Now a Live Pricing Partner in Ford Direct’s Vehicle Locator Plus

Published On: October 8th, 2026Categories: Technology

VINCUE is proud to announce a new integration with FordDirect’s Vehicle Locator Plus (VL+) application. VL+ is the inventory tool used by Ford and Lincoln Dealers across the U.S. and supports pricing for the OEM’s Digital Retail program. Dealers who use VINCUE to manage new vehicle pricing will be able to select VINCUE as their pricing source inside VL+. This integration has a targeted launch in early November. This integration provides Dealers a faster, more accurate path to Tier1 pricing, as well as improving pricing consistency across Tiers.

What This Means for Dealers

VL+ drives Tier 1 pricing for the Ford and Lincoln network. Until now, dealers had to either set pricing in VL or choose from a single third-party price source option. With this integration, dealers who already use VINCUE for new inventory pricing can have their pricing shared directly to VL+.  No manual entry. No duplicate work. Just current new vehicle pricing sent to the place it needs to go.  

Built for Speed and Accuracy

Pricing data will be shared by VINCUE to VL+ in near real time, as requested by Deaelrs partnered with VINCUE. This integration will allow VL+ to send more accurate pricing to Tier 1, which should provide more consistent pricing across tiers.

A More Consistent Pricing Experience

For dealers with multi-brand stores, or anyone managing pricing across several platforms, this integration means one less system to update by hand. VINCUE customers can keep pricing in one system and trust that it carries through correctly to VL+ and the Ford and Lincoln Tier 1 network.

“Pricing has always been one of the hardest things for dealers to keep in sync across platforms,” said Barry Schwartz, VP of Business Development at VINCUE. “This integration closes that gap for Ford and Lincoln dealers. Their VINCUE pricing now flows straight into Vehicle Locator Plus, so what they see in their own system is what shows up on Tier 1.”

Ready to get Started?

Ford and Lincoln dealers who use VINCUE can turn on this pricing source directly in Vehicle Locator Plus. For setup help or questions about the integration, reach out to your VINCUE Performance Manager. New to VINCUE? Schedule a demo to see how our platform can transform your dealership’s inventory strategy and performance.

FAQ’S

Franchised GM dealers that are eligible for iMR can use the program. The approval applies to Chevrolet, Buick, GMC, and Cadillac dealers and gives them a sanctioned way to apply eligible GM co-op reimbursement toward VINCUE.

Eligible dealers can receive reimbursement for up to $500 a month of their VINCUE spend through GM’s co-op program. Any amount above that cap is listed separately on the invoice so the billing stays clear.

No. Dealers enroll directly with VINCUE, and VINCUE submits the monthly billing file to GM on the dealer’s behalf. Billing questions also go directly to VINCUE, keeping the process in one place.

GM pays VINCUE on the 28th of the following month, and the reimbursement is then applied to the dealer’s account.

No. This is a program approval for VINCUE’s existing inventory management platform, including the pricing, appraising, stocking, and sourcing tools dealers already use.
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