Nissan First

Meet Nissan First: A Working Day Built Only for Nissan Dealers

Published On: July 21st, 2026Categories: Events

You’ve been to the events. You came home with a notebook full of ideas and a store that ran exactly the same on Monday. Nissan First is built to break that. Two days on the only two things that move used car money: your acquisition and your service drive. You won’t watch a strategy. You’ll build one, on your own numbers, before you leave.

What Is Nissan First?

Nissan First is a two-day working session for Nissan dealers, held at VINCUE HQ in Kansas City, MO. No vendor speeches. No panels. You bring your store’s real numbers and spend two days rebuilding two things: how you acquire used cars and how you turn your service drive into inventory.

Led by Daniel Govaer, EVP of Product at VINCUE and a leader in the company’s Vehicle Acquisition 20 Group with NCM Associates — the day is run by someone who lives in this data everyday. You’ll do the work in the VINCUE platform, on your own data, with our team next to you and a room of Nissan dealers running the same plays against the same market. You don’t leave with a to-do list. You leave with the work already done.

What to Expect Over Two Days

  • Day One (8:00 AM–5:00 PM). It opens with the ground rules that set the tone: no vendor speeches, everything on the table. From there you go to work. You’ll pull your own market live on screen, run real Nissan incentive scenarios in a compliance working session, then build a service drive acquisition plan using your store’s actual RO and owners-base data. The day closes with dinner on us at Lidia’s for some off the record conversations.
  • Day Two (8:00 AM–12:30 PM). A focused half-day to lock it in: you’ll finish your install plan and put your product feedback straight in front of the VINCUE team. Wrapped by 12:30, so you’re on the road home with your afternoon back.

Built Only for Nissan Dealers

This one isn’t open to everyone. Nissan First was built for Nissan dealers and no one else — the strategies, the sessions, the room. It’s kept small on purpose, because a working session only works when everyone in it is doing the work. If that’s the day you’ve been waiting for, this is it.

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