Dick Austin

Meet the Team: Dick Austin

Published On: February 27th, 2026Categories: #TeamVINCUE

Meet Dick Austin: Director of Performance Management

Dick Austin joined #TeamVINCUE in March 2025, and it didn’t take long to make his mark. Recently promoted to Director of Performance Management, his path to VINCUE spans nearly a decade in automotive software. When he saw what VINCUE was doing, for their clients and for their people, he knew it was time for a change.

“I really liked what they do with their employees,” Dick says. “The familial environment is very conducive to learning and growing.”

And if you catch Dick in a candid moment, you might also learn he has strong opinions about the future of ice cream. Something about fruits of the forest cobbler with hints of vanilla and salted caramel. The man has range.

Back to business though, Dick says exactly what’s on his mind. He even has a go-to quote for it: “I ain’t Willy Wonka. I don’t got time to sugarcoat.” That directness shows up in how he works with dealers too. His message to the sales floor is simple: meet with your performance manager. “Their only job is to help you sell more cars and make more money.”

For Dick, standing still isn’t an option. “You’re either getting better or you’re getting worse,” he says. “Every single day, even if it’s small minimal areas, we’re getting better.” That mindset, always innovating, always moving, is exactly why he fits here.

Want to meet more of the team and see how we’re driving innovation? Check out our resources tab.

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Our Dealers Can’t Stay Quiet on Google

VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.

Stephanie Jacobs

Internet Director

Berge Toyota
Mesa, AZ

New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

Lynn Burns

Used Car Manager

Sierra Toyota
Sierra Vista, AZ

I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.

John Medina

Product Specialist

Route 22 Honda
Bram Automotive Group
Hillside, NJ

4.9 Stars from 150+ Reviews