John Massey

Meet the Team: John Massey

Published On: December 23rd, 2025Categories: #TeamVINCUE

Back again with another Meet the Team! Today, we’re introducing John Massey, our Director of Product Training who’s been with VINCUE since September 2021.

John’s not just doing his job, he’s here to see where we’re headed. What gets him most excited? Change. He’s watched VINCUE transform over the past four years and he’s energized imagining where we’ll be in four more. For someone leading the team that trains dealers on our platform, that forward-thinking mindset matters.

Here’s what John loves about VINCUE: we actually listen. Dealers tell us what they need, we build it, and then John and his team show them how to use it. Simple as that.

Now for some things you might not know about John: He’s a massive history nerd. If he could time travel? Europe, 1939, right before World War II. He’d want to be a fly on the wall during one of the most fascinating (and intense) periods in history.

And if John had a superpower? Flying. Where would he go? Svalbard, Norway, apparently where the North Pole is, and where Santa lives. Makes sense when you learn that John’s not just a Christmas enthusiast, he’s the founder of Zuzu Petals, a nonprofit charity helping less fortunate families in the Kansas City area during the holidays.

Want to meet more of the team and see how we’re driving innovation? Check out our resources tab.

Right on Cue

get in the game

Sign up for our newsletter to get regular updates on new, resources, partnerships, features, and  other important announcements from VINCUE.

Cue the Next Leader

Hosted by VINCUE Chief Marketing Officer, Michael Hopkins, Cue the Next Leader is a series of conversations designed to focus on a common journey and help automotive leaders go further, faster, by learning from other operators in our industry.

Test Drive the Well-Oiled ROI Machine

Why keep reading when you can just see it in action?

Our Dealers Can’t Stay Quiet on Google

VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success. 

Stephanie Jacobs

Internet Director

Berge Toyota
Mesa, AZ

New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

Lynn Burns

Used Car Manager

Sierra Toyota
Sierra Vista, AZ

I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.

John Medina

Product Specialist

Route 22 Honda
Bram Automotive Group
Hillside, NJ

4.8 Stars from 150+ Reviews