Art Moehn Auto Group: Driving $500 More Front-End Gross Per Unit
the challenge
Charlie Spradlin, Sales Director at Art Moehn Auto Group, helps lead three rooftops across Michigan, two Chevrolet stores and a Honda dealership. While sales comes naturally to him, he’s focused on growing volume the right way: smarter, healthier, and more sustainably.
Before VINCUE, Charlie’s buying strategy was more of a mantra than a plan, and his team struggled with slow turn due to internal photo and recon delays. While his boss was a big fan of their legacy system, Charlie knew there was a better, faster data system out there.
“If I don’t appraise a car in VINCUE, I’m leaving money on the table.”
the solution
VINCUE’s buying plan directly supports Charlie’s strategy with a clear, data-backed process his whole team can follow and maintain. Tools like Service-to-Sales help turn recon delays into opportunities, while VINCUE Boost takes work off his team’s plate by automatically identifying and advertising vehicles that need more attention. And with our Rapid Recon integration, transport and photo delays are no longer a source of stress.
$500 more front-end gross
Time-to-Frontline Down from 14 days to 8
10–12% of inventory coming from service lane
Volume Growth of 275 used cars in March 2024 → 330 in March 2025
the impact
Charlie uses VINCUE to drive consistent vehicle acquisition from multiple channels , auctions, private sellers, and most notably, the service lane. With a dedicated buyer focused on fixed operations, they’re acquiring 10–12% of their used inventory directly from service, aiming to reach 25%. With 850–1,000 repair orders (ROs) per month, this represents significant volume potential.
VINCUE has also transformed merchandising. By streamlining photo processes and transport delays, tools like Rapid Recon help cut the recon-to-frontline time from 14 days down to 8 days. Running VINCUE alongside a legacy system at one dealership just 15 miles away, Charlie can clearly see the difference: cars expected to perform similarly show a front-end gross increase from $1,300 at the legacy system store to $1,800 at the VINCUE store, that’s a $500 boost in front-end gross per vehicle.
Charlie’s success story with VINCUE shows how embracing smart technology can transform used vehicle acquisition and merchandising, driving real results from every angle of the dealership.
Sales Director at Art Moehn
Charlie Spradlin
Charlie is known for his commitment to customer satisfaction, team development, and operational excellence.
What is Vehicle Lifecycle Management?
Plan
Coordinated inventory operations, moving as one.
Intelligent Buying Plan, Market Analytics
Manage
Beat the market by selling on value, not price alone.
Market Pricing, Merchandizing, Syndication
Right on Cue
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