Katie Mares: Women Hold More Influence and Buying Power Than You Realize
Watch/Listen: Cue the Next Leader
As a brand experience expert, TED talk speaker, and #1 Best Selling Author of CustomHER Experience, Katie Mares knows first-hand the challenges organizations encounter as they strive to design a sustainable and effective CX program tailored for the female consumer. Katie brings a unique blend of experience, combining her expertise in customer experience, resilience building, and women’s empowerment.
Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She has worked with globally recognized brands, including Volvo, Honda and more.
Enjoy this Interview with Katie discussing her current book CustomHer Experience and promoting her new book that will be out at NADA. Be sure to check out her a session at NADA.
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