“I’m a little guy, across the street from Walmart in a small town,” Walt White says. “One of the largest General Motors dealerships is within 45 minutes of me,” he continued. “I’ve got to give someone a reason to come see me. The inventory and market pricing data that VINCUE provides allows me to be in the best position to attract a buyer. The inventory and market pricing data that VINCUE provides allows me to be in the best position to attract a buyer.”
Walt found himself attracted to VINCUE because of the superior capabilities of the VINCUE Inventory Management and Market Pricing solutions, compared to the industry incumbent, at a price that was affordable to him. In his wonderful southern accent, he said, “What got me back into an independent dealership was y’all’s fault. An independent dealer can compete in the market using the VINCUE tool set, and that’s why I got back into it.”
It took Walt just three days to get proficient using the VINCUE platform. He started by using a radius of 100 miles within his dealership to search for available inventory and has now expanded that radius to 850 miles, allowing him to obtain the right vehicle for his market, see who else he’s competing with, and at what price. Walt evaluates 150-300 cars per month with a goal to sell 20-30 cars per month. He’s currently selling ten cars per month and purchases almost 100% of his inventory online.
Walt really likes the VINCUE buying plan and the mobile app. “An independent dealer can compete in the market using VINCUE tool set, and that’s why I got back into it.”
“The VINCUE buying plan is tremendous. I go into the system and list the vehicle I am looking for, and I set up my searches for the vehicles I want to purchase,” Walt said. “The mobile app is fantastic,” he continued, “I bought a car last night while driving down the freeway — which, by the way, isn’t the smartest thing in the world to do,” Walt confessed. He knew exactly what price to offer in the acquisition due to the data search he performed in VINCUE.
He prides himself on selling only good, accident-free, low-mileage cars to his customers. “We’re just happy —we’re happy to be able to be alive, we’re happy to stay in business,” he says. Walt also mentioned that he is impressed with VINCUE’s customer service. “I’ve never had to wait more than an hour on anything,” he said. “Lynwood, my Performance Manager, gets back to me right away. I mean, it happens really fast, and I really appreciate that.”
“The VINCUE buying plan is tremendous. I go into the system and list the vehicle I am looking for, and I set up my searches for the vehicles I want to purchase.”