Improve Engagement rates to 70% or More: With VINCUE and DriveCentric

Published On: January 17th, 2025Categories: #TeamVINCUE, Podcast, TechnologyTags: ,

Watch – Cue the Next Leader with Steve Roessler at DriveCentric

THE CHALLENGE

Automotive dealerships are under pressure to modernize, streamline their operations, and meet evolving customer expectations. Legacy CRM systems and outdated workflows create inefficiencies, hinder engagement, and lead to missed sales opportunities. Meanwhile, dealerships invest heavily in marketing but struggle to achieve meaningful customer engagement, often falling into the 30–35% engagement range.

THE SOLUTION: Utilizing VINCUE End-to-End Inventory Management

The partnership between VINCUE and DriveCentric leverages cutting-edge technology and seamless integrations to address these challenges. With a focus on improving engagement, consolidating tools, and driving operational efficiency, the collaboration empowers dealerships to meet the demands of the digital-first era.

Execution:

  • Talk to More Customers: DriveCentric’s motto, “Talk to more customers, schedule more appointments, sell more cars,” underscores the importance of engagement. By increasing customer engagement rates to a benchmark of 70%, DriveCentric enables dealerships to maximize the opportunities from every conversation.

    “If I can’t get a customer talking to me, how am I going to schedule an appointment and get them in the showroom? The hottest customers are the ones talking to you. If they’re talking to your dealership, they’re not shopping for pizza—they’re looking for a car.” – Steve Roessler explains,

  • Seamless Integration: The integration between VINCUE’s inventory management platform and DriveCentric’s CRM ensures real-time data synchronization. This streamlines workflows enables accurate appraisals, and provides dealerships with actionable insights, eliminating the need for juggling multiple tools.

    “The integration keeps data up to date, consolidates tools, and supports dealers by providing real-time data for appraisals, merchandising, and inventory management—all in a point-and-click interface.” – Angela Rizzo highlights,

  • Mobile-First Operations: As dealerships move toward mobile-first operations, DriveCentric and VINCUE are enabling tools that work seamlessly on mobile devices. From VIN scanning and appraisals to engaging customers digitally, the collaboration is paving the way for computer-free and paperless dealerships.

    “Seeing more iPads in dealerships is exciting. When customers can collaborate on pricing or vehicle selection, it creates a sense of partnership and enhances the buying experience.” – Steve notes

  • AI-Powered Engagement: DriveCentric’s AI features, like “genius replies” and augmented intelligence marketing, optimize customer interactions by providing faster and more personalized responses. This ensures that dealerships capitalize on every opportunity, with one in five communications leading to potential sales.

Dealer Insights

  • Engagement Is Key: Steve emphasizes, “It all starts with engagement. Dealerships spend a lot on marketing, but if engagement is only 30–35%, that’s a huge missed opportunity. With DriveCentric, we’ve set a benchmark of 70% engagement, proving that more conversations lead to more sales.”

  • Efficiency and Integration: Angela adds, “Legacy systems were never designed for real-time, mobile-first operations. The integration between VINCUE and DriveCentric allows dealers to manage everything in one place, reducing complexity and increasing productivity.”

  • Future-Ready Dealerships: Mobile-friendly solutions and paperless workflows prepare dealerships for the next wave of digital transformation, creating a modern and customer-centric retail environment.

  • Mobile and Paperless Future: “Dealerships want to do everything on their mobile devices,” Steve observes. “From VIN scanning to customer interactions, enabling mobile-first workflows is the next frontier for operational efficiency and customer experience.”

FUTURE OUTLOOK
Continued Collaboration: By staying in their respective lanes—DriveCentric focusing on CRM engagement and VINCUE on inventory management—the collaboration ensures expertise and innovation in each domain.
Dealer-Driven Development: Feedback from forward-thinking dealers continues to shape the partnership’s roadmap, focusing on tools that enhance engagement, efficiency, and profitability.
CONCLUSION

The partnership between VINCUE and DriveCentric exemplifies how collaboration can drive innovation in automotive retail. By integrating platforms, embracing AI, and championing mobile-first operations, the two companies are transforming dealership workflows, maximizing engagement, and redefining the customer experience. As the automotive landscape continues to evolve, their shared commitment to empowering dealerships ensures sustainable growth and success.

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