Dealer Resources

Automotive Masterclass by VINCUE

Automotive Master Class is a first-of-its-kind program featuring the industry’s top-performing dealers, stepping out of the showroom and into the classroom. No theory. No recycled conference talks. Just proven strategies, real operating systems, and hard-earned lessons from dealers who are ahead of the curve.

The Masters’ playbooks. Open for you.

Featuring the industry’s top performing dealers teaching from their unique zone of genius

Inspiring Leaders to Lead

Liza Borches
Carter Myers Auto

Living on the Edge of Innovation

Brian Benstock
Paragon Honda

Building a Winning Buy Center

David Long
David Long Consulting

Your story matters, make it count

Danny Zaslavsky
VINCUE
Automotive Masterclass

How to Join Automotive Masterclass

Automotive Masterclass by VINCUE is available exclusively through our partnership with RockED. Full Automotive Masterclass content is only available for VINCUE dealers. Non-VINCUE dealers can still access limited Automotive Masterclass content in RockED.

1. Download the RockED App

2. Sign-up or Login to RockED

  • If you’re a VINCUE user, you can login or signup with the same email you use for VINCUE.
  • If you already use RockED for your OEM, dealership, or another vendor, you can login normally.
  • If you have never used RockED before, you can create a new account using your work email.

3. Find Automotive Masterclass (“AMC”)

If you’re already on #TeamVINCUE, you will have access to the full Automotive Masterclass content. If you are not on #TeamVINCUE, you will have limited access to the courses.

Automotive Masterclass

What is Automotive Masterclass

Automotive Masterclass is a premium on-demand training program built for serious automotive retailers who want to master their craft. Each course is a deep, long-form video featuring innovative, top-performing dealers and operators from across the industry.

Every instructor is a proven leader in automotive retail: owners, CEOs, and operators who have built scalable, profitable dealerships by testing, refining, and executing at a high level. In these classes, they go beyond surface-level advice and open up how they actually think, decide, and operate.

The focus is on how to win: leadership, innovation, vehicle acquisition, operational discipline, culture, and strategy. This is a library of real-world dealership playbooks, taught by the people writing them.

The best dealers never stop learning. Automotive Masterclass gives you direct access to the thinking, strategies, and operating discipline of the industry’s top performers—so you can sharpen your edge, challenge your assumptions, and raise your standard.

  • Learn from dealers who are actually doing it.
    Every course is taught by operators who are currently winning in real markets, not talking heads selling theory or recycled best practices.

  • Go deep, not wide.
    Long-form classes allow instructors to break down how and why they make decisions so you can apply the strategy, not just copy tactics.

  • See the playbooks behind the performance.
    From innovation and leadership to vehicle acquisition and operational execution, instructors walk through the systems and strategies they’ve tested, refined, and proven.

  • Stay ahead of the curve.
    The dealers who win are the ones who test early, adapt quickly, and build durable advantages. These classes are designed to help you do exactly that.

  • Master the craft of automotive retail.
    This isn’t about quick wins or hacks. It’s about building better judgment, stronger leadership, and more disciplined execution. They’re skills that compound over time.

Save the Date

UNLEASHED26 is back October 7-9th, 2026 in Kansas City, MO. Space is limited, sign up early for discounted registration.

Our Dealers Can’t Stay Quiet on Google

Launched VINCUE a couple months ago for our dealership as we were previously on vAuto. We love the pricing, software, and the support team is engaging with a lot of new features coming. It was a GREAT decision to switch from vAuto to VINCUE and we are very happy with the new software and support team.

Brandon Bizzell

General Manager

The Faricy Boys Chrysler Jeep
Salida, CO

New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.

Lynn Burns

Used Car Manager

Sierra Toyota
Sierra Vista, AZ

Was previously with another provider for 16 years but now have been with VINCUE for 6 months and I absolutely love it and would never go back to my old provider. Even if you’re not considering making any changes right now, this is one I would look into and you won’t regret it! What I realized is how behind the times my previous provider is and I didn’t even realize it until I learned about VINCUE!

Mark Owen

General Manager

Cable Dahmer Automotive
Kansas City, MO

4.9 Stars from 150+ Reviews

Grow Faster, Bigger, Stronger with VINCUE & Automotive 20 Groups

Acquisition 20 Group, sponsored by VINCUE

Nothing is more important than acquisition. VINCUE has partnered with NCM Associates to host an Inventory Acquisition 20 Group that will help dealers source reliably and sustainably.

VINCUE 20 Group, Hosted by NCM

Looking to accelerate and maximize your investment in VINCUE? The VINCUE 20 Group is designed exclusively for high-performing VINCUE dealer operators.

Invite VINCUE to Your Next 20 Group

Looking for a topic to present at your next 20 Group? Let us help you put together a great presentation with custom data and insights, a professional PPT, and onsite support.

Test Drive the Well-Oiled ROI Machine

Why keep reading when you can just see it in action?