Dealer Resources
Automotive Masterclass by VINCUE
Automotive Master Class is a first-of-its-kind program featuring the industry’s top-performing dealers, stepping out of the showroom and into the classroom. No theory. No recycled conference talks. Just proven strategies, real operating systems, and hard-earned lessons from dealers who are ahead of the curve.
The Masters’ playbooks. Open for you.
Featuring the industry’s top performing dealers teaching from their unique zone of genius
Inspiring Leaders to Lead
Liza Borches
Carter Myers Auto
Living on the Edge of Innovation
Brian Benstock
Paragon Honda
Building a Winning Buy Center
David Long
David Long Consulting
Your story matters, make it count
Danny Zaslavsky
VINCUE
Automotive Masterclass
How to Join Automotive Masterclass
Automotive Masterclass by VINCUE is available exclusively through our partnership with RockED. Full Automotive Masterclass content is only available for VINCUE dealers. Non-VINCUE dealers can still access limited Automotive Masterclass content in RockED.
1. Download the RockED App
2. Sign-up or Login to RockED
- If you’re a VINCUE user, you can login or signup with the same email you use for VINCUE.
- If you already use RockED for your OEM, dealership, or another vendor, you can login normally.
- If you have never used RockED before, you can create a new account using your work email.
Automotive Masterclass
What is Automotive Masterclass
Automotive Masterclass is a premium on-demand training program built for serious automotive retailers who want to master their craft. Each course is a deep, long-form video featuring innovative, top-performing dealers and operators from across the industry.
Every instructor is a proven leader in automotive retail: owners, CEOs, and operators who have built scalable, profitable dealerships by testing, refining, and executing at a high level. In these classes, they go beyond surface-level advice and open up how they actually think, decide, and operate.
The focus is on how to win: leadership, innovation, vehicle acquisition, operational discipline, culture, and strategy. This is a library of real-world dealership playbooks, taught by the people writing them.
The best dealers never stop learning. Automotive Masterclass gives you direct access to the thinking, strategies, and operating discipline of the industry’s top performers—so you can sharpen your edge, challenge your assumptions, and raise your standard.
The most innovative and successful dealers in the country say it’s time to move to VINCUE
Our Dealers Can’t Stay Quiet on Google
VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
Stephanie Jacobs
Internet Director
Berge Toyota
Mesa, AZ
New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
Lynn Burns
Used Car Manager
Sierra Toyota
Sierra Vista, AZ
I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.
John Medina
Product Specialist
Route 22 Honda
Bram Automotive Group
Hillside, NJ
