Scott Wilkinson: Leading the Right Way with Simplicity and Kindness
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With over 30 years in the car business, Scott Wilkinson, the self-described car guy, knows how to run a dealership. As the General Sales Manager at Tynan’s Volkswagen in Aurora, Colorado, Scott has honed his expertise in both cars and customer relations. In our conversation, we covered topics from his kids to cars and his secrets to running a successful dealership.
Key Principles for Success:
- Keep it Simple
- Follow Your Processes
- Measure Your Results
- Make Friends with Your Customers
- Always Be Kind – To Everyone
Embracing Technology
Scott is likely the number one fan of VINCUE. He appreciates the software’s ease of use and how it empowers his sales team to accurately appraise cars using data and processes. The ability to work within one integrated system that provides real-time insights is a game-changer for Scott and his team.
Family and Business Intertwined
Pride is evident in Scott’s voice when he talks about his four grown children: daughters Morgan, Chloe, and Lilliee, and his son Kole. He beams with pride as he describes Kole working alongside him at the dealership as a lot attendant.
A Holistic Approach
Scott’s approach to life and his dealership are deeply intertwined. His commitment to simplicity, process, customer relationships, and kindness extends beyond his professional life and into his personal values.
Conclusion
Scott Wilkinson’s story is a testament to how leading with simplicity and kindness can drive success in the car business. We hope you enjoy listening to this podcast as much as we enjoyed creating it.
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Our Dealers Can’t Stay Quiet on Google
VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
Stephanie Jacobs
Internet Director
Berge Toyota
Mesa, AZ
New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
Lynn Burns
Used Car Manager
Sierra Toyota
Sierra Vista, AZ
I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.
John Medina
Product Specialist
Route 22 Honda
Bram Automotive Group
Hillside, NJ
