Scott Wilkinson: Leading the Right Way with Simplicity and Kindness

With over 30 years in the car business, Scott Wilkinson, the self-described car guy, knows how to run a dealership. As the General Sales Manager at Tynan’s Volkswagen in Aurora, Colorado, Scott has honed his expertise in both cars and customer relations. In our conversation, we covered topics from his kids to cars and his secrets to running a successful dealership.

Key Principles for Success:

• Keep it Simple
• Follow Your Processes
• Measure Your Results
• Make Friends with Your Customers
• Always Be Kind – To Everyone

Embracing Technology
Scott is likely the number one fan of VINCUE. He appreciates the software’s ease of use and how it empowers his sales team to accurately appraise cars using data and processes. The ability to work within one integrated system that provides real-time insights is a game-changer for Scott and his team.

Family and Business Intertwined
Pride is evident in Scott’s voice when he talks about his four grown children: daughters Morgan, Chloe Noelle, and Lily, and his son Cole. He beams with pride as he describes Cole working alongside him at the dealership as a lot attendant.

A Holistic Approach
Scott’s approach to life and his dealership are deeply intertwined. His commitment to simplicity, process, customer relationships, and kindness extends beyond his professional life and into his personal values.

Conclusion
Scott Wilkinson’s story is a testament to how leading with simplicity and kindness can drive success in the car business. We hope you enjoy listening to this podcast as much as we enjoyed creating it.