Cue the Next Leader: Rachel Lucero, BDC Manager for Desert Sun Auto Group

For more than 28 years, Desert Sun Auto Group has served its local community in providing a small town, family-oriented, customer-first approach extending beyond Alamogordo, New Mexico to El Paso and Las Cruces. With four dealerships providing various auto brands, Desert Sun Auto Group leadership clearly understands the complexity and issues associated with managing a number of unique back-end inventory and tracking systems.

“We were looking for a solution that provided process simplification, time savings, employee efficiency and improved gross and turn,” said Rachael Lucero, Business Development Center Manager, Desert Sun Motors. “We were looking for a solution that provided process simplification, time savings, employee efficiency and improved gross and turn.”

With 17 years of experience at Desert Sun Auto Group, Rachael Lucero knows what’s needed to be successful. “The complexity of supporting four dealerships with nine brands within Desert Sun Motors challenged our ability to have a clear, concise view of car availability, status and location,” she said. “We just weren’t getting everything that we needed from vAuto,” Rachael stressed.

It was imperative for Desert Sun Motors to find a comprehensive solution to manage all inventory from a single platform, accessible from any of the four dealerships. Insights into inventory status regardless of location along with more granular data and ease of use was the problem they were looking to solve.

Desert Sun Automotive chose VINCUE. “On one of our exploration calls with VINCUE, we knew this was the solution that could adapt to our needs,” Rachael said. “VINCUE gives us significantly more flexibility which is the competitive edge we were looking for.”

Delivering on the promise. “VINCUE Inventory Management System gives back hours of productivity daily across our entire team by providing an easy to use, transparent inventory snapshot in one dashboard with the added benefit of highlighting specific automobiles to focus on based on pre-set conditions such as days available,” continued Rachael.

“We were looking for a solution that provided process simplification, time savings, employe eefficiency and improved gross and turn.”

Meeting customers when they start their automobile purchase process online is no longer a nice to have but a critical step in beginning the sales process.

“Automated marketing and tracking of current inventory allows management to focus on selling the cars,” said Rachael. “Instead of spending hours tracking down car status and possibly even marketing cars already sold. Not only does this process drive more efficiently at our dealership, it also greatly improves customer satisfaction.

“VINCUE provides a faster process to buy used cars and get them front line ready. The interface is easy to use and the fact that all systems are built as one, is a huge bonus,” she said. “VINCUE tagging allows our team to manage car availability for digital advertising by properly tracking each car’s stage from in-transit-to-arrivalto-sold ensuring that cars are promoted immediately upon acquisition even before they arrive at the dealership,” highlighted Rachael.

“From the initial sales demo of VINCUE to the continuous updates and improvements in the product, VINCUE has given us the tools we need to increase sales, turn and gross,” said Rachael. “In fact, we are deploying VINCUE Vehicle Buying Center to quickly expand the quantity and quality of the used car offerings for our ever growing customer base,” she continued, “VINCUE helps our company procure a more ideal inventory.” Customer service is also important to Rachael and she noted, “The VINCUE team is attentive to our needs with phenomenal customer support.”

A small town dealership building customer loyalty by providing excellent products and outstanding customer support is what makes Desert Sun Auto Group successful. “The qualities that have built and sustained our business these past 28 years are qualities I see in VINCUE,” said Rachael. “It’s an exceptional solution backed by outstanding people and we look forward to many years of being a satisfied VINCUE customer,” she concluded.

“The qualities that have built and sustained our business these past 28 years are qualities I see in VINCUE. It’s
an exceptional solution backed by outstanding people and we look forward to many years of being a satisfied VINCUE customer.”