Inside the Service-to-Sales Playbook: A NADA26 Master Class with VINCUE
Smart franchise dealers know that used car operations are no longer optional, they’re critical to sustaining the dealership through market volatility and generating the resources needed to invest in new car sales. But relying on trades and auctions alone isn’t enough to source the volume you need to be successful.
The next frontier? Your service department.
In each service appointment, you have an audience with deep insights into both the vehicle and the owner. You know more about the person and the car than in any other type of transaction. You’ve already built trust because the owner is doing business with you. All that’s left is activating those service appointments by creating a direct line between your service department and sales desk.
The challenge? Your service team is trained to fix cars, not appraise them, work deals, or know what inventory your sales floor needs next. But innovative dealers are cracking the code using a combination of people, process, and technology. And they’re seeing real results.
Learn From Dealers Who Are Winning at Service-to-Sales
Join VINCUE President Danny Zaslavsky at NADA 2026 for an exclusive master class featuring three dealer operators who’ve mastered Service-to-Sales acquisition:
Meet the Panel
Brain Benstock
Managing Partner, Paragon Honda & Acura
Charlie Spradlin
Sales Director, Art Moehn Auto Group
Patrick Abad
General Manager, Beaver Toyota of Cumming
What You’ll Learn
Whether your dealership has tried and failed, is currently experimenting, or is only seeing moderate success converting service lane leads, this panel will give you real-life advice and tactics you can implement immediately:
Ready to turn your Service Lane into a Predictable Acquisition Source?
Attend the workshop on Thursday, February 5 from 12:30–1:15 PM PT in Location W311. Can’t make it? Stop by Booth #4923W at NADA to schedule a private demo and see how VINCUE can help you unlock your service department’s potential.
Right on Cue
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