Kyle Mountsier, Co-Founder of Contagious Auto and Automotive State of the Union #ASOTU, has a vision for the future of retail automotive sales and marketing – but it’s going to require the industry to break out of its comfort zone and think differently about how it manages its people and its customers. To this point, Kyle preaches customer experience – but not just the people buying your cars.
To succeed in an increasingly competitive digital market where customers are more educated than ever before, Kyle says dealers need to care about their people, their data, and their brand – and make sure all those things are working together and through everything they do.
This conversation was recorded for VINCUE Accelerate, a program designed to share knowledge, experience, and solutions #ByDealersForDealers. You can learn more about VINCUE Accelerate or join through our Facebook Group.