VINCUE on AutoSuccess: The Hidden Profit Center in Your Service Drive

Published On: March 26th, 2026Categories: #TeamVINCUE, Strategy

VINCUE Senior Product Strategist Daniel Govaer recently joined Brian Ankney on the AutoSuccess Executive Spotlight to talk about something a lot of dealers are sitting on without realizing it, the service drive.

Daniel is on the ground with dealerships every day, helping them make the shift from treating the service lane as a support function to treating it as a core part of their growth strategy. In this interview, he brings that real-world perspective to a conversation that a lot of dealers need to have.

He walks through why the traditional approach, sending salespeople into the service drive with a script and hoping for the best, has never really worked, and what it looks like when dealers actually get it right. That includes building what Daniel calls a “loyalty department,” a shift in thinking that stops separating service customers from sales customers and starts treating every person who walks through the door as a dealership customer.

From there, the conversation gets into the practical side, how consistency and process are what actually move the needle, and how dealers who have made this shift are seeing real results in inventory acquisition, customer retention, and long-term profitability. If your service drive feels like a missed opportunity, this one is worth the watch.

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