“An Artisan Approach to Inventory Management”: Holler Classic Group Joins #TeamVINCUE
When you’re an 87-year-old dealership organization managing over 700 units across multiple rooftops in Central Florida, change doesn’t come easy. But for John Murphy, Used Vehicle Director at Holler Classic Group, the challenge wasn’t whether to evolve, it was how to scale used car sales to match their strong new car business without losing what made them great. Here’s how VINCUE helped them standardize operations, achieve a 1:1 new-to-used sales ratio, and honor the craft while building for the future.
The Challenege
John Murphy, Used Vehicle Director at Holler Classic Group in Central Florida, oversees used car operations across multiple rooftops, from Mazda and Honda to Genesis, Audi, and Ford, plus their independent Drivers Mart stores. Together, they manage over 700 units at any given time. As a top 100 dealer group with 87 years of history, Holler Classic had a strong new car business but faced a critical challenge: each dealership operated as its own kingdom with separate reconditioning standards, inventory approaches, and processes. To scale used car sales to match new car volume and hit a 1:1 ratio, they needed standardization, a global inventory view, and the ability to move cars seamlessly between stores, all while bringing tenured teams along with legacy system comfort zones.
“VINCUE has by far a leg up on its competitors. It’s designed for speed and efficiency, but it allows you to see the car in that salt of the earth, one-on-one way. What is this car? Is it special? Can I drive more profitability into it? That’s the differentiator.”
The Solution
VINCUE provided Holler Classic with the global inventory visibility and standardization they desperately needed, while maintaining the nuanced, artisan approach to merchandising that John values. Unlike purely systematic tools, VINCUE lets the team see the full story of each vehicle, condition, optioning, replaceability, so they can maximize profit on unicorns and recognize commodity pieces faster. The platform’s customizability allowed Holler Classic to “speak their own language” instead of conforming to a one-size-fits-all system.
VINCUE’s consistent support and real-time responsiveness built trust during the transition from legacy systems, helping tenured employees embrace the change. Tools like service-to-sales capabilities transformed how they engage customers already in their buildings, turning service appointments into transparent appraisal opportunities aligned with their “Buy Smart, Be Happy” promise.
RESULTS
Achieved 1:1 new-to-used sales ratio
Standardized reconditioning and appraisal processes across all rooftops
Faster, more profitable merchandising by identifying high-value vehicles vs. commodity pieces
Enhanced service-to-sales conversion with seamless, transparent appraisals
The Impact
VINCUE fundamentally changed how Holler Classic Group operates across their entire used car ecosystem. With over 700 units moving through their system at any given time, the ability to merchandise with intention, not just speed, has driven measurable profitability improvements. John and his team can now respond to rapid market shifts in the post-COVID era with real-time data while maintaining the “skill approach” that separates great buyers from systematic ones.
By standardizing processes without sacrificing the artisan touch, Holler Classic empowers sales teams across all rooftops to deliver on their value promise: transparent, honest transactions where customers feel like they’re getting the best deal. The result? A used car operation that finally matches the strength of their 87-year new car legacy, built on tools that respect both the craft and the data.
What is Vehicle Lifecycle Management?
Plan
Coordinated inventory operations, moving as one.
Intelligent Buying Plan, Market Analytics
Manage
Beat the market by selling on value, not price alone.
Market Pricing, Merchandizing, Syndication
Right on Cue
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