Art Moehn Cuts Days to Frontline Ready and Boosts Front-End Gross with VINCUE

“I want to work efficiently. As we grow in volume, how much of that gross and profitability are we able to maintain, and does that look healthy?”

That’s how Charlie Spradlin, sums up their strategic shift at Art Moehn Auto Group, and it’s working.

In this episode of Cue The Next Leader, Chief Marketing Officer Michael Hopkins sits down with Charlie Spradlin, Sales Director at Art Moehn in Jackson, Michigan to talk about how they’re using VINCUE to compete smarter.

Charlie helps lead three rooftops across Michigan, two Chevrolet stores and a Honda dealership. After starting his career in retail with The Buckle, Charlie brought his leadership experience into automotive, quickly rising from salesperson to Sales Director in just 18 months.

The group is now co-led by Charlie and a fellow executive, with ownership stepping back to let them run day-to-day operations independently, a responsibility Charlie doesn’t take lightly.

Charlies current focus for his dealership is centered around net-to-sales and the service lane.

“I’ve always been proud of our net-to-sales. Being above the industry average is something I take a lot of pride in. I love the volume game, I love the idea of making as much money as possible, but for me, it’s about that marriage between the two. I’m not giving up profitability just to sell a ton of cars.”

His buying strategy is aggressive, consistent, and data-driven. While he uses a healthy mix of acquisition channels, including auctions, his main priority is the service lane. He even has a dedicated salesperson for the service department, currently sourcing 10-12% of inventory through that channel.

Before using VINCUE, charlie says his buying plan was more of a mantra, something repeated often, but hard to quantify. With the VINCUE Buying Plan thats changed.

“It’s been helpful for both me and my buyer to have better data. Its makes the process smarter and easier to maintain.”

Art Moehn has also improved operations on the merchandising front. They used to handle photos internally, but after integrating Rapid Recon with VINCUE, they are now getting cars frontline ready in just 8 days, down from 14 with legacy systems.

Transport and photography were once their biggest delays, now they’re strengths.

After running VINCUE side-by-side with a legacy system, Charlie saw a real difference in performance and profitability.

“If I don’t appraise a car in VINCUE, I’m leaving money on the table, both on appraisals and pricing.”

Consider this: Charlies store powered by VINCUE is consistently stocking over 150 used cars and recently sold 194 units in a single month, all while maintaining an impressive $1,800 average front-end gross.

Meanwhile, a nearby location just 15 mile away, still running on legacy systems, stocks only 55 cars and sells around 42, with an average front end gross of just $1,300. Even though both stores operate the same market with similar pricing opportunities, VINCUE is clearly giving Charlie the edge, in both turn and profitability.

Charlie’s store has always been successful, but now with better tools and smarter data, he’s building a strategy for long term growth and sustainability. And it’s not just about the numbers.

“I need cars that people can afford, and I need them to tell everyone how much fun they had buying from us.”

With VINCUE as a partner, Charlie is able to focus on process, performance, and the people-first culture that sets Art Moehn apart.

And this is just the beginning.

Watch the quick testimonial video to see how Art Moehn is gaining $500 more front-end gross per unit and outpacing the competition with VINCUE.