Automotive Masterclass Is Now Free for All Automotive Professionals

Automotive Masterclass started as a VINCUE exclusive series of dealers teaching dealers. Not anymore.

Since launch, Automotive Masterclass has given VINCUE dealers a front-row seat to the playbooks of the industry’s top-performing dealers. Operators like Liza Borches of Carter Myers Auto, Brian Benstock of Paragon Auto Group, and David Long of Hansel Automotive – each opening up their playbooks, teaching for their zone of genius.

Everyone else got a preview. VINCUE users got the full lesson. Now that’s changing. Every episode is fully available to all users of RockEd, completely free, whether you’re a VINCUE dealer or not.

“We built Automotive Masterclass because the best lessons in this industry come from the people already living it,” said Michael Hopkins, Chief Marketing Officer of VINCUE and co-founder of Automotive Masterclass. “Thousands of VINCUE dealers have already watched these sessions and put what they learned to work. This content is too valuable to keep behind a wall.”

Automotive Masterclass was built on a simple idea: the best training in this industry doesn’t come from outside consultants or generic sales scripts. It comes from operators who’ve already done the work, dealers who’ve built winning teams, scaled operations, and adapted faster than the market around them, and who are willing to open their actual playbook instead of a highlight reel.

That’s what sets these sessions apart. Liza Borches doesn’t lecture on leadership theory, she teaches how she actually develops leaders inside Carter Myers Auto. Brian Benstock doesn’t talk innovation in the abstract, he shows how Paragon Auto Group stays ahead of an industry that never stops changing. David Long walks through how he actually built winning buying centers at 100 different dealerships around the country.

And VINCUE President and Co-founder,Danny Zaslavsky shares his personal story behind why he believes an operator’s story is a competitive advantage in its own right.

Gating that kind of content to always ran counter to the point of making it. So we’re removing the gate.

If you don’t already have a RockEd account, signing up is free at rocked.us. Once you’re in, the full Automotive Masterclass library is available immediately. No upgrade, no paywall, no VINCUE relationship needed.

More episodes are already in the works. Automotive Masterclass is actively recruiting top-performing dealer operators to share their own zone of genius with the industry, so if you’ve built something worth teaching, reach out to submit a masterclass.

Automotive Masterclass is brought to you by VINCUE, the vehicle lifecycle management platform that unifies and automates every step of the inventory Plan, Buy, Manage, and Sell process.