Sutton Auto: Driving Sustainable Growth and Profitability in a Competitive Market
Watch – Driving Sustainable Growth and Profitability in a Competitive Market
THE CHALLENGE
Managing inventory effectively to balance acquisition costs, minimize aging stock, and improve sales cycles.
Sutton Auto found that with its previous inventory management system acquisition data was not accurate making it hard to acquire the vehicles they really needed to boost profits. The old tools they were relying on were integrations that did not communicate well creating inconsistent data. Also creating a time loss situation for the dealership with having to log into multiple applications in order to get the data they needed to acquire inventory that was right for their dealership.
“I think the appraisal data outweighs any other platform, and you really can dig down deeper and find out what the true number is for that car.”
– Karmala Sutton, Dealer Principal, Cocoa Ford.
THE SOLUTION: Utilizing VINCUE End-to-End Inventory Management
VINCUE catapulted the way that Sutton Auto worked by providing an end-to-end inventory management system where they could log into one place to get accurate market pricing insights, real-time appraisals, and advanced acquisition options. Sutton Auto implemented VINCUE’s data-driven insights to help automate pricing adjustments, assess market demand more accurately, and monitor the performance of their inventory more effectively.
RESULTS |
|---|
| 50% Time Savings on Appraisals Using the VINCUE appraisal tool, Sutton Auto’s appraisals became more accurate and far less time-consuming. VINCUE is able to give them the data that outweighs their previous platforms and others they researched. VINCUE allows Sutton Auto to filter out wholesale dealers and dial in more accurately, allowing them the opportunity to appraise vehicles based on their value and not just settling paying the inflated prices they might have to otherwise pay when acquiring vehicles from auctions, the public, or other wholesalers. “I think the appraisal data outweighs any other platform, and you really can dig down deeper and to find out what the true number is for that car.” – Karmala Sutton, General Manager, Coco Ford. |
| Increased Acquisition Efficiency “With VINCUE’s access to real-time data, Sutton Auto makes informed acquisition decisions and proactively source high-demand vehicles, minimizing the risk of overstocking slow-moving models.” said Karmala. “The reporting provided by VINCUE on inventory demand and the New Market share report gives Sutton Auto an innovative opportunity to grow with a quicker turn rate yet have a lighter inventory. Putting us on the same playing field as other more established and larger dealers in their market.” She concluded. |
IMPACT
VINCUE transformed Sutton Auto’s inventory management by consolidating tools into a single, user-friendly platform that delivers accurate, real-time data. This streamlined their processes, saving 50% of the time previously spent on appraisals and enabling more informed acquisition decisions. With tools like the New Market Share report, Sutton Auto proactively sources high-demand vehicles, reduces inventory aging, and achieves faster turn rates—all while maintaining a leaner inventory. By optimizing their operations, VINCUE positioned Sutton Auto to compete on equal footing with larger dealerships, driving sustainable growth and profitability in a competitive market.
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