Driving Sales with Dynamic and Transparent Pricing: How VINCUE Empowers Dealers to Build Trust and Close Deals

Published On: December 12th, 2024Categories: #TeamVINCUE, News & Announcements, TechnologyTags:
VINCUE Product Manager

Josh Van Auken

Modern car shoppers expect transparency, convenience, and real-time information when evaluating vehicle pricing and features. Traditional methods of displaying pricing on OEM window stickers or static signage fail to include critical dealer-added features, discounts, or rebates. This can lead to confusion, reduced customer trust, and missed opportunities to showcase the full value of your inventory.

The Functional Solution

VINCUE addresses these challenges by enabling dealerships to dynamically display full pricing breakdowns that are accurate, transparent, and easy for customers to access. Dealers can now:

  • Clearly present the final asking price, including dealer-added features and accessories.

  • Provide real-time updates to discounts and rebates.

  • Create a seamless customer experience by integrating showroom and online pricing displays.

The VINCUE Solution

With VINCUE, dealerships gain two powerful new tools:

  • Addendum Stickers: Automatically generate and print supplemental window stickers that detail dealer-added features and accessories, combining them with the MSRP to calculate and display a final asking price.

  • New Car Pricing QR Codes: Generate QR codes to place next to OEM window stickers, directing customers to a dynamic, mobile-friendly laAnding page with the latest pricing information, including dealer-set discounts and rebates—all updated in real time.

Scan the QR code

The Value of of VINCUE

These features work together to revolutionize the way dealerships merchandise new inventory by:

  • Boosting Customer Confidence: Transparency builds trust, which leads to stronger customer relationships and higher closing rates.

  • Showcasing Unique Value: Highlighting dealer-added features helps differentiate inventory and justify pricing.

  • Streamlining Operations: Real-time pricing updates ensure accuracy across all platforms, reducing manual errors and saving time.

  • Enhancing the Buying Experience: QR codes provide a modern, engaging, and convenient way for customers to interact with pricing, whether they’re on the lot or browsing online.

With these tools, VINCUE ensures your pricing strategy meets the needs of today’s informed and tech-savvy buyers, helping you convert more leads and sell vehicles faster.

See it LIVE at NADA 2025

Get a demo of this feature and all our latest product releases live at VINCUE Booth 7334 for NADA Show 2025 in New Orleans, LA.

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Our Dealers Can’t Stay Quiet on Google

Excellent product with incredible service. We use VINCUE for our 9 dealerships. Their inventory management system, appraisal software and buying tools are first class. Highly recommend.

Jason Bayless

Owner

KIA OF MANHATTAN
G1 GROUP
WICHITA, KS

 We found the team at VINCUE has been both proactive and responsive to our requests and changes in the marketplace. Their team has been amazing to work with and the tools and reports are very easy to use and customize. I would recommend VINCUE to anyone that is looking to have powerful inventory software tool.

Peter Larson

Director of Sales

Manchester Honda
Clear Automotive
Manchester, CT

If you are scared of change, don’t be! All your competitors are using the same tools you are. We find that VINCUE does everything we could do with our old program plus it’s easier to use.

Andy Carr

General Manager

Jack Schmitt Ford
Jack Schmitt Group
Collinsville, IL

4.8 Stars from 110+ Reviews