Service Lane Acquisition: Expanding Your Acquisition Ecosystem
At UNLEASHED25, VINCUE unveiled over 10 of our latest product and partner innovations, including Service Lane Acquisition. Every product was designed to help dealerships work smarter, engage customers, and unlock new opportunities, turning everyday transactions into long-term value.
When the Service Drive Goes Underutilized
Every RO represents more than a repair – it’s a chance to strengthen a relationship and create a new acquisition opportunity. Yet, for many dealerships, the service lane operates in isolation. Technicians focus on inspections, advisors focus on throughput, and the variable team rarely sees who’s coming in.
Meanwhile, those same service customers could be driving vehicles with equity, nearing lease maturity, or ready for an upgrade –– and the dealership never knows until it’s too late. Dealers face three common challenges: rising acquisition costs that erode profit, missed in-house opportunities from unleveraged service visits, and disconnected systems that make cross-department action nearly impossible.
The result? Dealers keep hunting for external inventory while prime trade-up opportunities drive right through their own service bays.
See it Live at NADA 2026
Get a demo of this feature and all our latest product releases live at VINCUE Booth #4923W for NADA Show 2026 in Las Vegas, NV.
Re-Imagining the Service Lane as an Acquisition Engine
What if the service department wasn’t just a profit center, but a pipeline for your next round of inventory? Imagine turning every service appointment into a chance to source high-quality, known vehicles from customers you already have relationships with.
When connected to your acquisition data and buy plan, the service drive becomes one of the most predictable and cost-efficient sources of vehicles available. Dealers can then:
- Identify equity-positive vehicles before they hit the lot or auction
- Align service customers to live inventory needs
- Create transparent trade-up offers that feel natural and customer-first
- Strengthen loyalty by rewarding existing customers instead of chasing new ones
It’s time to stop separating service and sales, and start operating as one dealership team focused on full lifecycle management.
Choose Your Own Journey: Svc Appointment Confirmation
Inside each service appointment under the Journey tab, dealers can choose how to engage the customer, shown here is a summary of a service appointment confirmation. Once an action is selected, Benjamin executes it and provides a concise summary with clear action items for easy follow-up.
Choose Your Own Journey: Present Replacement Offer
In Service Lane, you can also present a replacement offer to a customer, an option also available in Trade Cycle Intelligence. Benjamin executes the action and delivers a clear summary with next steps.
The Solution: Service Lane Acquisition
VINCUE’s Service-to-Sales (S2S) connects your service operations directly to your acquisition strategy, giving dealers real-time visibility into upcoming appointments, customer equity, and replacement opportunities. Here’s how it works:
By connecting your service data, buy plan, and communication workflows, S2S turns your service drive into a predictable, repeatable source of retail-ready inventory.
Trade Cycle Intelligence
Meet Benjamin Conversational AI
Built into Buy Center Pro and co-developed with Spyne.ai, Benjamin helps dealerships create 24/7 customer engagement that feels real, drives conversions, and builds loyalty. Benjamin targets, engages, and activates potential buyers and sellers so your team can focus on only the most serious opportunities.
Why this matters to dealers
Dealers using Service-to-Sales can expect measurable outcomes across acquisition and retention metrics:
- More Service-Lane Transactions: Convert RO visits into variable sales with structured, data-driven engagement.
- Unlock More Potential from your Departments: Improve coordination between Service Advisors, Sales Managers, and BDC.
- Improved Customer Retention: Reward loyal service customers with transparent trade-up paths and replacement offers that meet their needs.
- Operational Efficiency: Conversational AI reduces manual follow-up workload, freeing your teams to focus on higher-value interactions.
Dealers shouldn’t have to change their process to fit a tool –– the tool should adapt to the dealer.
This release is the next step in that mission: empowering every team member, in every department, to work together on one goal –– turning today’s service customers into tomorrow’s buyers.
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VINCUE boasts an exceptional team and an outstanding platform. Our performance manager, Bryan Ball, is truly remarkable and incredibly patient. In over a decade of working with automotive vendors, I’ve never encountered a performance manager as dedicated and hardworking as Bryan and his team. Their efforts have significantly enhanced our business efficiency and success.
Stephanie Jacobs
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New to the VINCUE family, and I’m very impressed with the immediate support provided by the team. Charlie Basham has been a key factor in getting the dealership started on a great path with the VINCUE system. He has been very responsive to my questions and has made sure I can navigate the key reports and understand the process used. Cheyenne Currier has also been very responsive with merchandising uploads needed by the dealership. I look forward to working with the VINCUE Team in the future.
Lynn Burns
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I use VINCUE on a daily basis and cannot imagine using any other platform. It’s user friendly with it’s drop down menu and search bar at the top of the page. So much so that I haven’t had the need to use live rep assistance as of yet.
John Medina
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