Trade Cycle Intelligence: Target, Engage, Activate Earned Customers

At UNLEASHED25, VINCUE unveiled over 10 of our latest product and partner innovations, including Trade Cycle Intelligence. Every product was designed to help dealerships work smarter, engage customers, and unlock new opportunities — turning everyday transactions into long-term value. Yet for many dealerships, that potential often goes unrealized.

Every sale creates more than just a transaction; it creates a lasting customer relationship and builds high-value brand equity. But for most dealerships, as soon as that customer leaves, the focus shifts to finding the next buyer. And the equity you just earned? It’s often left sitting on the table.

The real problem is that dealers aren’t taking advantage of these earned customers as a real source of acquisitions, trades, and new sales –– all when these customers could be creating a perpetual source of used inventory. Dealers face three major challenges:

• Rising costs of net-new acquisition: conquest leads and auctions keep getting more expensive
• Unreliable sourcing: fighting for inventory in the same channels as everyone else
• Unrealized customer potential: no structured workflows to keep earned customers engaged, check their equity, and bring them back

Without a clear strategy, the dealership ends up chasing fresh leads while past customers quietly drift to competitors.

Dealers have traditionally identified equity and trade-in opportunities through manual DMS searches, basic CRM filters, or standalone equity-mining tools –– often relying on modeled data and broad marketing campaigns. These approaches are time-consuming, disconnected from daily workflows, and rarely deliver accurate or actionable opportunities, making it difficult to turn equity insights into real acquisitions.

VINCUE and Team Velocity have joined forces to create the automotive industry’s first-ever Trade Cycle Intelligence solution — designed to target, engage, and activate your sold customers to create a trade cycle that generates more new car sales and used car acquisitions. The warmest leads you have are the customers you’ve already earned, but most dealers aren’t thinking about how to turn those buyers into subscribers — customers that keep coming back to feed your used inventory and generate new sales. Until now.

Team Velocity, one of the industry’s leading digital marketing providers, brings deep data and customer equity insights to the table. Paired with VINCUE’s market, inventory, and sales performance data, Trade Cycle Intelligence automatically identifies the right customers, delivers the right message, and activates more acquisitions and new sales. To scale with this much data and opportunity, you turn to your smartest acquisition agent — Benjamin AI. Co-developed with Spyne.ai, Benjamin is built to engage and convert acquisition and trade opportunities automatically.

Trade Cycle Intelligence makes it easier than ever to stop treating every deal as a one-time win and start creating a cycle that keeps customers coming back. By surprising and delighting buyers with relevant communication, dealers can keep customers connected to the brand long after the sale, build loyalty and trust through transparency, turn service visits and equity milestones into new buying opportunities, and reduce the effort and cost of both customer and inventory acquisition.

With VINCUE’s Conversational AI inside Trade Cycle Intelligence, dealers can now automatically stay connected with customers long after the sale through text, email, or chat. Whether it’s a friendly check-in, a service reminder, or an upgrade offer opportunity, these personalized conversations keep your dealership top of mind and turn passive equity into active engagement.

Now, instead of relying on expensive conquest leads, dealers can focus on the customers they already know –– and already trust. VINCUE’s Trade Cycle Intelligence (TCI) helps close the gap between all dealership departments –– sales, service, and acquisition. Here’s how VINCUE powers omni-directional acquisition:

With TCI, dealers gain a repeatable system to keep their acquisition engine running:

• Customer “Return to Market”: Proactively engage past buyers when they’re most likely to be ready for another transaction with Conversational AI automating personalized outreach via text, email, or chat to ensure no equity opportunity is missed
• Scale through Automation and AI: Never miss an opportunity when you target, engage, and activate past buyers when they’re most likely to transact with personalized offers and Conversational AI automating outreach via text, email, or chat.
• Appraisal Volume & Efficiency: Speed up appraisals with condition data, equity insights, and structured offers – all in one platform
• Lower Acquisition Costs: Capture more vehicles from your own customers before turning to auctions or third-party leads
• Higher Gross & Faster Turns: Align every acquisition with your buy plan to maximize profitability

Trade Cycle Intelligence helps you build a closed loop of engagement that turns one-time transactions into lifetime customers. Put your dealership back in control of its acquisition strategy.

VINCUE Trade Cycle Intelligence is available to all VINCUE users with Buy Center Pro. To upgrade your buy center, contact your account manager to get started. New to VINCUE? Schedule a demo to see how our tools can transform your dealership’s operations.

This release was announced live on stage at UNLEASHED25 along with every other major product, integration, and solution release for 2026. Don’t miss the chance to be the first to know next year at UNLEASHED26.