Revolutionizing Automotive Advertising: The VINCUE BOOST and Orbee Integration

Published On: January 13th, 2025Categories: #TeamVINCUE, News & Announcements, TechnologyTags:

In an industry that thrives on innovation and precision, a powerful new collaboration is set to transform the way automotive dealerships connect with potential customers. VINCUE, a leader in inventory management and advertising solutions, has teamed up with Orbee, a pioneer in data management for the automotive market. Together, they’re introducing a VIN-specific advertising integration that promises to elevate dealership advertising strategies across the nation.

But what makes this partnership so groundbreaking? Let’s dive into what Orbee brings to the table, the benefits this integration offers dealers, and why it’s a game-changer for the automotive industry.

What is Orbee? 

Orbee is a trusted name in the automotive technology landscape, known for its advanced data management and marketing solutions. At its core, Orbee empowers dealerships to understand and optimize every step of the customer journey. Their robust platform combines tools like a Customer Data Platform (CDP), Email Marketing Platform, and Digital Advertising Platform, delivering seamless integration across a dealership’s marketing efforts.

What truly sets Orbee apart is its ability to harness first-party data to create hyper-personalized and automated marketing campaigns. This capability ensures that every customer interaction is meaningful, driving higher engagement and stronger conversions.

What’s In It for the Dealer? 

For today’s dealerships, standing out in an increasingly competitive market requires more than just good inventory. It demands smarter, more efficient ways to engage with buyers. Orbee’s platform helps dealers unlock the full potential of their data, offering:

  • Advanced Audience Segmentation: Orbee’s audience builder segments shoppers into audiences based on their actions on a website or historical data from a CRM. Factors such as the type of vehicle they own or their last service date are used to create precise audiences. These audiences enable dealerships to target shoppers with specific campaigns, delivering personalized messages that align with their behaviors and preferences.

  • Seamless Multi-Channel Campaigns: Orbee enables dealerships to syndicate their custom-built audiences to any advertising platform, including Meta, Google, Bing, TikTok, and more. This ensures every ad reaches the right audience, regardless of the channel. Additionally, Orbee’s integration with inventory feeds allows dealerships to create and launch VIN-specific campaigns directly from its platform.

  • Enhanced Reporting & Analytics: Orbee goes beyond aggregate analytic tools like GA4 by tracking website visitor behavior down to the individual shopper. This detailed approach enables the creation of advanced attribution and customer journey reports, allowing dealerships to accurately identify which marketing sources drive revenue.

How the VINCUE + Orbee Partnership Works:

The integration of Orbee with VINCUE’s BOOST Advertising Product unlocks unparalleled opportunities for dealerships. VINCUE BOOST already provides automated, VIN-specific advertising that focuses on underperforming inventory. By incorporating Orbee’s audience-building capabilities, dealerships can enhance campaigns by precisely targeting shoppers identified by Orbee as being most interested in each vehicle.

  • Real-Time Data Analysis: The BOOST Engine continuously evaluates inventory performance, identifying vehicles that need additional exposure.

  • Automated Audience Matching: Orbee ensures ads are shown to the most relevant potential buyers based on their behavior and preferences.

  • Multi-Platform Ad Delivery: Dealers can effortlessly expand their ad reach to platforms that support VIN-Specific ad types like Pinterest and Bing, in addition to Google and Facebook.

  • Detailed Attribution: Orbee’s analytics offer granular insights into ad performance, helping dealers allocate their marketing dollars more effectively.

Key Benefits for Dealers

This partnership is more than just a technical integration—it’s a solution that addresses real challenges dealers face every day. Here’s what dealerships stand to gain:

  • Increased Efficiency: By automating the process of identifying and advertising low-performing inventory, dealers can save time and focus on closing deals.

  • Better ROI: Advanced targeting ensures every dollar spent on advertising delivers measurable results.

  • Stronger Customer Engagement: Personalized and precise ads foster meaningful connections with buyers, making their shopping experience smoother and more satisfying.

  • Broader Reach: With access to a wider array of digital platforms, dealers can meet customers wherever they are online.

Why This Matters

In a landscape where blind spending often plagues advertising budgets, the VINCUE-Orbee partnership provides a much-needed alternative. Dealers no longer have to rely on outdated reports or guesswork to determine where their ad dollars are best spent. Instead, they can trust a system that works proactively to maximize visibility and efficiency.

Chris Hoke, VINCUE’s Founder and CEO, sums it up best: “There has never been a product that looks at each unit’s performance, outside of just age, to determine where ad dollars would be best spent—automatically and in real-time. With BOOST and Orbee, we’re connecting inventory with buyers in ways that are precise, effective, and truly innovative.”

For dealerships, this partnership is more than a marketing tool—it’s a competitive edge. In a market that rewards efficiency and customer-centricity, the VINCUE-Orbee integration positions dealerships to thrive, not just survive.

Take the Next Step

Ready to elevate your advertising game?

The VINCUE-Orbee partnership is your gateway to smarter, more effective automotive advertising. Learn more about how this powerful integration can transform your dealership’s marketing strategy and deliver results that matter. Get started by reaching out to your VINCUE performance manager today!

VINCUE + Orbee

Schedule a Demo

If you’re already a VINCUE dealer, talk to your Performance Manager. If you’re not already a VINCUE dealer, Schedule a Demo today!

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