What Nissan Dealers Built at VINCUE’s Nissan First

Eleven operators from four stores spent November 10-11 at VINCUE HQ in Kansas City working their own Nissan numbers. Every one left with a play to run each week for the next 30 days.

Here’s the kind of decision they worked. It’s the last week of the month. Your store sits at 32 units against a 40-unit Nissan ONE objective. Eight more sales unlock $24,000 in program money, or $3,000 a unit, in the illustration from the playbook VINCUE built for the event. Do you chase them?

The answer comes down to what those eight units cost you. If front-end loss and advertising run under $3,000 a unit, chase the tier. If they run over, stop at 80% and hold gross. Nissan’s momentum is real. Retail sales are up 8.3% through September, according to Nissan’s Q3 release. But momentum belongs to the brand. The month-end call belongs to the store.

This recap is for Nissan dealers and their sales, used, and service leaders, whether you were in the room or not. VINCUE VP of Performance Management Jamie Longwell and EVP of Product Daniel Govaer led the sessions, with VINCUE and NCM network data behind every one. Here’s what the room built, and what you can run this month.

Nissan First was the inaugural event in a series centered on a single OEM, built exclusively for Nissan dealers and hosted at VINCUE headquarters in downtown Kansas City.

Eleven operators from four stores took part in hands-on workshops built to work through Nissan incentive scenarios, service drive strategies, and more. Every session was designed around what dealers can implement at the store immediately after. Attendees called it impactful and practical. Overfuel sponsored the event, and its Director of Sales, Shawn Ramsey, joined the room.

After a strong response from attendees, we’re finalizing the next OEM event. Stay tuned to our socials and this page for announcements.

Operators worked on the three parts of the store they control: used cars, the service drive, and the first hybrid on the lot. Each block ended with something to run in the next 30 days.

NCM Associates gave operators something to measure against. Tony Orlando of NCM presented the digital composite and foundation data on day two. The NCM 2026 KPI Report in the workbook shows Nissan fixed operations profit before tax up 15.6% for the nine months ended September 2026. The average across franchises was up 4.4%. NCM notes that its database figures aren’t fully representative of any single franchise.

Every store left with three things: one play per week for 30 days, one used car source to move with a name that owns it, and one number to bring back to the group. The weekly loop is the same for everyone: Turn Report, Pricing Map, Leads by Model, Buy Center Pro, and the service lane and trade cycle. In week one, know your movers. By week two, fix price where position and pace don’t match. Week three is for working leads. In week four, move your one source and book loyalty reviews.

Want a seat at the next one? VINCUE dealers, ask your Performance Manager about the next OEM event. Not on VINCUE yet? Schedule a demo at vincue.com. Either way, follow @vincueauto on social for the date and the OEM as soon as they’re set.