Why You Should Attend VINCUE: UNLEASHED26

Four years in, and UNLEASHED just keeps getting bigger…

If you’ve been before, you already know. If you haven’t, let’s talk about why VINCUE: UNLEASHED26 needs to be on your calendar for October 7–9, 2026 in Kansas City.

There are a lot of conferences out there. Most of them feel the same, generic keynotes, random vendor booths, and sessions you could’ve watched on YouTube. UNLEASHED is different, and dealers who’ve been there will tell you that straight up.

“This is not like any other grouping of dealers. Everybody’s on a different wavelength here. It’s collaborative. It’s forward-thinking. This is the future. If you’re not here, you’re missing out.”

UNLEASHED is the only conference built exclusively for VINCUE dealers and partners. That means every session, every conversation, and every connection in that room is directly relevant to how you run your business. This isn’t a theory conference. Every dealer leaves with real, actionable takeaways they can bring back to their store immediately.

“If we can take back one or two things from the event and implement it at the dealership, what a beautiful spot.”

From deep dives into the VINCUE platform and buying center strategies, to breakout sessions with Performance Managers, to hands-on product training, UNLEASHED is built to make you better at your job. Not just inspired. Actually better.

Ask any repeat attendee what keeps them coming back and networking comes up every single time. And no, this isn’t awkward business card networking. It’s people openly sharing what’s working, what isn’t, and how they’re building smarter operations.

“You just meet so many other people and that’s what these groups are for — the networking. We’re all growing from each other.”

When you’re in a room with 300+ of the sharpest VINCUE operators in the country, you stop being the smartest person in the room, and that’s exactly the point.

“I came here thinking I sort of knew what I was doing and then I met so many damn smart people that I feel like I can go back to the drawing board… that’s what it’s about. I don’t want to be the smartest guy in the room.”

One of the most talked-about moments at UNLEASHED every year is the Best New Feature Challenge, and it’s exactly what it sounds like. Dealers compete to pitch the best new feature idea for the VINCUE platform. But here’s what makes it special: VINCUE actually builds the winner’s idea.

“VINCUE acts on it. They guarantee if they pick you as the winner they’re going to put it into practice. And it’s so neat seeing your idea on the VINCUE platform.” That kind of direct feedback loop between dealers and product? You won’t find that anywhere else.

Last year broke records, biggest crowd, biggest energy, biggest impact. This year, we’re expecting 400+ dealers in the room, a packed agenda, and the kind of two days that make you wonder why you ever skipped it. Kansas City. October 7–9, 2026. Loews Hotel. Registration starts at $599 and spots are moving, lock yours in now.