VinCue Websites

5 Dealership Marketing Trends for 2020

Dealership marketing has changed drastically. Twenty-five years ago, dealership bought print ads, tv commercials, billboards, and classifieds listings. Kelley Blue Book was still a print-only pricing guide, and customers would visit numerous dealerships to find the best deal. Fast-forward to today. Customers spend 63% of their car-shopping time on the Internet and visit just two …

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3 Tips for Building a Better Dealer Website

Updated July 30, 2020 In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting through the noise requires clarity of message and focus on the customer experience. For dealerships, brand loyalty starts with their website. OEMs are clamping down on individuality in their …

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DealerCue vs. CDK Global: Comparing Dealership Tools

The variety of organizations taking part in the auto industry is tremendous. Not all dealerships are equal. The AutoNation Inc. group includes more than 230 separate dealerships. Don Davis Auto Group has just three. NIADA has more than 20,000 independent dealership members in the United States, and each has its own specific needs from the …

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Can We Talk About Your Website?

Evaluating Your Virtual Showroom (Your Dealership Website) Your website is your virtual showroom, so it’s important to make sure you’ve taken care of some critical housekeeping for it to perform effectively.  Caring for your site is as important as cleaning your showroom and the cars on your lot…maybe even more important!  Nearly everyone goes online to …

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