Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …
The shift towards digital retail has been happening for years and 2020 has only accelerated that trend. 2 out of 3 car buyers are now more likely to skip dealerships and buy directly online. And according to Google, searches for “dealerships near me” dropped over 20% earlier this year. But none of this is cause for alarm — …
How Automotive Marketing Has Changed in 2020 and Beyond Read More »
Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …
Top 6 Dealership Software Tools to Sell More Cars Read More »
Do you feel in control of your dealership’s advertising strategy? If you’re relying on third-party listing sites to market your inventory, it probably seems like they’re calling the shots instead of you. That’s because these sites aren’t just trying to help dealerships — they are trying to help themselves. Third-party marketplaces are in a battle …
5 Step Guide to Online Advertising for Car Dealerships Read More »
The variety of organizations taking part in the auto industry is tremendous. Not all dealerships are equal. The AutoNation Inc. group includes more than 230 separate dealerships. Don Davis Auto Group has just three. NIADA has more than 20,000 independent dealership members in the United States, and each has its own specific needs from the …
DealerCue vs. CDK Global: Comparing Dealership Tools Read More »
AdCue uses real-time market data to deliver highly targeted ads and send customers directly to your website. DealerCue, the creators of VINCUE pricing and appraisal software, has just launched their newest tool for auto dealers called AdCue. AdCue is a programmatic ad tool that gives small and mid-size dealers a better, more affordable way to run …
DealerCue Introduces AdCue, an Ad Management Tool for Auto Dealers Read More »
VINCUE Headquarters
912 Broadway #200
Kansas City, Missouri 64105
