Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …
The shift towards digital retail has been happening for years and 2020 has only accelerated that trend. 2 out of 3 car buyers are now more likely to skip dealerships and buy directly online. And according to Google, searches for “dealerships near me” dropped over 20% earlier this year. But none of this is cause for alarm — …
How Automotive Marketing Has Changed in 2020 and Beyond Read More »
Today’s dealers still rely heavily on third-party marketplaces to move inventory. Although there are now better ways to advertise your vehicles, third-parties are still a critical marketing channel to master. Of course, these companies are in the business of making money, and they want you to pay for premium listings on their site. But here’s …
Car Dealers: How to Rank Higher on Third-Party Marketplaces (Without Premium Listings) Read More »
Dealership marketing has changed drastically. Twenty-five years ago, dealership bought print ads, tv commercials, billboards, and classifieds listings. Kelley Blue Book was still a print-only pricing guide, and customers would visit numerous dealerships to find the best deal. Fast-forward to today. Customers spend 63% of their car-shopping time on the Internet and visit just two …
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