Strategy

Can We Talk About Your Website?

Evaluating Your Virtual Showroom (Your Dealership Website) Your website is your virtual showroom, so it’s important to make sure you’ve taken care of some critical housekeeping for it to perform effectively.  Caring for your site is as important as cleaning your showroom and the cars on your lot…maybe even more important!  Nearly everyone goes online to …

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7 Changes Impacting Your Dealership Right Now

Change is the Only Constant The automotive industry has weathered more changes than any other in the last one hundred years. That is something nearly everyone agrees upon. There are literally endless articles about the “new automotive consumer”.  Terms like customer journey, customer experience, or digital consumer appear in nearly every market strategy article written for dealers.  And yet, overwhelming …

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