Strategy

VINCUE vs. Laser Appraiser: Comparing Dealer Tools

Updated September 8, 2020 It’s harder than ever for dealerships to make money. As local and national competition heats up, dealership margins are becoming slimmer. Customers are better informed and expect the best deal every time.  It’s not all doom and gloom, though. It’s still possible to thrive in today’s ultra-competitive market — you just …

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Car Dealers: How to Rank Higher on Third-Party Marketplaces (Without Premium Listings)

Today’s dealers still rely heavily on third-party marketplaces to move inventory. Although there are now better ways to advertise your vehicles, third-parties are still a critical marketing channel to master.  Of course, these companies are in the business of making money, and they want you to pay for premium listings on their site. But here’s …

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5 Ways to Improve Your Dealership’s Inventory Turn Rate

Moving inventory quickly is critical to your dealership’s success, but it’s tougher than ever for dealers to meet the ideal 30-day turn rate. For years, dealers industry-wide have tried to improve inventory turn rates by lowering prices. But this is just a temporary solution — and even worse — one that can end up putting …

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Carfax vs. AutoCheck: Which Vehicle History Tool is Right for Your Dealership

Updated July 30, 2020 For good or bad, most car buyers today refuse to take a car dealer at their word, especially when it comes to buying a used car. Vehicle history reports are virtually non-negotiable in today’s world of ultra-transparent deals. Which leaves dealers with a sticky question: Should they choose Carfax or Autocheck? …

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9 Reasons Why Dealer Groups are Switching to Vincue

Even the largest dealer groups aren’t immune to the challenges of today’s retail market. OEMs, online platforms, and third-party lead providers are all driving down prices — causing your stores to compete on cost instead of value. Despite this, dealerships have continued to sell cars the same way for years. To help their stores succeed, …

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5 Step Guide to Online Advertising for Car Dealerships

Do you feel in control of your dealership’s advertising strategy?  If you’re relying on third-party listing sites to market your inventory, it probably seems like they’re calling the shots instead of you. That’s because these sites aren’t just trying to help dealerships — they are trying to help themselves.  Third-party marketplaces are in a battle …

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Inventory Data: 7 Metrics to Supercharge Dealership Sales and Profit

How do today’s top dealers stay those crucial few steps ahead of their competition?  Two words: better data. Better data allows dealers to buy the right inventory, price it competitively, and still maintain their profit margins. It’s the key to achieving high gross and high turn — the new winning strategy for modern dealers.  Without …

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