Strategy

How to Beat the Competition in a Seller’s Market

It’s a seller’s market right now. That’s pretty incredible when you consider all we’ve been through in 2020. But dealers shouldn’t celebrate just yet. After all, more demand means more competition — and widespread inventory shortages are making it tough to fight back. So how can dealerships outmaneuver competitors and take advantage of this seller’s market? By …

How to Beat the Competition in a Seller’s Market Read More »

Guide to Facebook Advertising for Dealerships

Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …

Guide to Facebook Advertising for Dealerships Read More »

How Automotive Marketing Has Changed in 2020 and Beyond

The shift towards digital retail has been happening for years and 2020 has only accelerated that trend. 2 out of 3 car buyers are now more likely to skip dealerships and buy directly online. And according to Google, searches for “dealerships near me” dropped over 20% earlier this year. But none of this is cause for alarm — …

How Automotive Marketing Has Changed in 2020 and Beyond Read More »

Top 6 Dealership Software Tools to Sell More Cars

Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …

Top 6 Dealership Software Tools to Sell More Cars Read More »

16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits

If 2020 has proved anything about the auto industry, it’s this: The only certainty in car sales is uncertainty.  Earlier this year, we experienced one of the biggest interruptions in retail history. Now, sales are as strong as ever. Who could have predicted that?  But it’s always possible we’ll experience another disruption. Thinning margins and …

16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits Read More »

3 Steps to Grow Front-End Gross… Without Sacrificing Sales

It’s a seller’s market right now, and dealers who’ve spent years struggling against margin compression are breathing a sigh of relief. However, we’re moving back towards a buyer’s market each day. When the market finally flips — as it always does — dealers will again be fighting for front-end gross. Why? Because companies like big-name …

3 Steps to Grow Front-End Gross… Without Sacrificing Sales Read More »

VinCue vs. Laser Appraiser: Comparing Dealer Tools

Updated September 8, 2020 It’s harder than ever for dealerships to make money. As local and national competition heats up, dealership margins are becoming slimmer. Customers are better informed and expect the best deal every time.  It’s not all doom and gloom, though. It’s still possible to thrive in today’s ultra-competitive market — you just …

VinCue vs. Laser Appraiser: Comparing Dealer Tools Read More »

Car Dealers: How to Rank Higher on Third-Party Marketplaces (Without Premium Listings)

Today’s dealers still rely heavily on third-party marketplaces to move inventory. Although there are now better ways to advertise your vehicles, third-parties are still a critical marketing channel to master.  Of course, these companies are in the business of making money, and they want you to pay for premium listings on their site. But here’s …

Car Dealers: How to Rank Higher on Third-Party Marketplaces (Without Premium Listings) Read More »