By: Danny Zaslavsky, Dealer Principal, Country Hill Motors and Managing Partner, VINCUE Early in my career as a car salesperson, I learned a valuable lesson when selling to customers who needed a car versus wanted a car. While all my customers wanted a deal, that deal was only worthwhile if the car and my dealership …
facebook announces changes to MARKETPLACE LISTINGS intended to empower dealerships and limit third-party marketplaces Facebook announced today new features and changes to automotive advertising that are intended to empower auto dealers, reduce reliance on other third-party marketplaces, and ultimately improve the end-user experience by connecting buyers more directly with dealerships. The biggest change is that …
What Auto Dealers Need to Know about Changes to Facebook Marketplace Read More »
DANNY ZASLAVSKY JOINS THE AUTOHUB SHOW TO TALK ABOUT HOW TO NOT GET SCREWED ON USED CARS IN 2021 We all know that prices for Used Cars are rising every single day. As dealers look for the best possible inventory and the best possible pricing, Jeff & Ian with The AutoHub Show thought what a …
Watch Danny on AutoHub: How Not to Get Screwed on Used Cars in 2021 Read More »
Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …
It’s a seller’s market right now. That’s pretty incredible when you consider all we’ve been through in 2020. But dealers shouldn’t celebrate just yet. After all, more demand means more competition — and widespread inventory shortages are making it tough to fight back. So how can dealerships outmaneuver competitors and take advantage of this seller’s market? By …
How to Beat the Competition in a Seller’s Market Read More »
The shift towards digital retail has been happening for years and 2020 has only accelerated that trend. 2 out of 3 car buyers are now more likely to skip dealerships and buy directly online. And according to Google, searches for “dealerships near me” dropped over 20% earlier this year. But none of this is cause for alarm — …
How Automotive Marketing Has Changed in 2020 and Beyond Read More »
Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …
Top 6 Dealership Software Tools to Sell More Cars Read More »
If 2020 has proved anything about the auto industry, it’s this: The only certainty in car sales is uncertainty. Earlier this year, we experienced one of the biggest interruptions in retail history. Now, sales are as strong as ever. Who could have predicted that? But it’s always possible we’ll experience another disruption. Thinning margins and …
16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits Read More »
It’s a seller’s market right now, and dealers who’ve spent years struggling against margin compression are breathing a sigh of relief. However, we’re moving back towards a buyer’s market each day. When the market finally flips — as it always does — dealers will again be fighting for front-end gross. Why? Because companies like big-name …
3 Steps to Grow Front-End Gross… Without Sacrificing Sales Read More »
Updated September 27, 2020 “You don’t make money when you sell a vehicle. You make money when you buy it.” Sound counter-intuitive? Maybe. But successful dealers know it’s 100% true. That’s because buying the right vehicles for your market, at the right price, helps you sell cars faster while earning a higher gross-per-copy. Last year, …
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