Dealer Knowledge Base

Build a Better Strategy for Marketing your Vehicle Buying Center (VBC™)

YOU NEED GOOD MARKETING TO SELL CARS TO THE PUBLIC. YOU NEED EVEN BETTER MARKETING TO BUY THEM. The fact is that most dealerships’ marketing is designed to sell cars — not to buy them. That leaves many dealers who’ve embraced private-party acquisition waiting for inbound private party leads that never come. So, as much …

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Watch VinCue Accelerate: Compelling Private Sellers to Sell to You

Tips, tricks, and strategies for compelling private sellers to want to sell their car to you – instead of the public market. Buying cars from the public is very different than selling cars to the public, and so acting like a salesperson rarely results in many acquisitions. Buying cars takes patience, understanding, and empathy. It’s …

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Watch VinCue Accelerate: A Day-in-the-Life of a VBC Buying Agent

On this VinCue Accelerate Live, Danny Zaslavsky walks you through a day-in-the-life of a successful vehicle buying center buying agent. What makes a good automotive salesperson does not necessarily make a good VBC Buying Agent. A good VBC Buying Agent understands that buying someone’s car is less transactional and more relational. It’s about understanding the …

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Watch VinCue Accelerate Live: VBC Best Practices & Recommendations

Danny Zaslavsky presents his own best practices and recommendations for getting the most out of VinCue VBC. The VinCue Vehicle Buying Center (VBC™) is the industry’s only effective CRM for inbound and outbound private-party acquisitions, and there are a lot of different ways to use the VBC inside your dealership to buy more cars from …

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What Auto Dealers Need to Know about Changes to Facebook Marketplace

facebook announces changes to MARKETPLACE LISTINGS intended to empower dealerships and limit third-party marketplaces Facebook announced today new features and changes to automotive advertising that are intended to empower auto dealers, reduce reliance on other third-party marketplaces, and ultimately improve the end-user experience by connecting buyers more directly with dealerships. The biggest change is that …

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Watch Danny on AutoHub: How Not to Get Screwed on Used Cars in 2021

DANNY ZASLAVSKY JOINS THE AUTOHUB SHOW TO TALK ABOUT HOW TO NOT GET SCREWED ON USED CARS IN 2021 We all know that prices for Used Cars are rising every single day. As dealers look for the best possible inventory and the best possible pricing, Jeff & Ian with The AutoHub Show thought what a …

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Bob Ruth Ford & Vincue Featured on Cover with AutoSuccess Magazine

How Bob Ruth Ford Embraced Digital Transformation with Vincue™ The internet continues to have an incredible impact on our industry and traditional strategies for sourcing and selling vehicles cannot compete for the attention of digital consumers. For a dealership to survive and then thrive, they need to employ new strategies based on hard data and …

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Guide to Facebook Advertising for Dealerships

Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …

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How to Beat the Competition in a Seller’s Market

It’s a seller’s market right now. That’s pretty incredible when you consider all we’ve been through in 2020. But dealers shouldn’t celebrate just yet. After all, more demand means more competition — and widespread inventory shortages are making it tough to fight back. So how can dealerships outmaneuver competitors and take advantage of this seller’s market? By …

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