https://www.youtube.com/watch?v=GcHJ16m8ZuI There are a lot of gauges to read and a lot of levers to pull across your dealership that may (or may not) have an impact on how many cars you sell this month. Most of the time, we rely on behaviors like sales spiffs, price reductions, or service packages to try and move …
Facebook stopped allowing dealers to automatically push inventory to the marketplace on September 13th, 2021. what should you do now? HERE’S WHAT WE KNOW Here’s what we know: on September 13th, 2021, Facebook stopped allowing the automatic syndication of retail inventory to the Facebook Marketplace. There is a lot of speculation, some good and some …
Adjusting to Facebook’s New Automotive Inventory Ads Strategy Read More »
Buying cars from the public keeps inventory on the lot, but measuring your ROI for private-party acquisition helps you scale and grow Finding affordable used inventory in today’s market is about as challenging as a fish trying to climb a ladder – and it’s just as painful to watch. That’s why smart dealers are getting …
Measuring & Leveraging ROI for your Private-Party Acquisition Strategy Read More »
Surviving the current high-demand market is all about keeping cars on the lot. VINCUE VBC customers already know that thriving is all about sourcing the right inventory at the right price. But that means different things for different dealers. In this VINCUE Accelerate Event, Danny Zaslavsky, VINCUE Managing Partner and Dealer Principal at Country Hill …
Watch VINCUE Accelerate: Target the Right Inventory to Max Gross + Turn Read More »
Facebook and Google are disrupting the way you track and retarget audiences with digital ads, but what’s left might be even more valuable. Digital ads are typically the #1 source for website traffic, and retargeting ads specifically have a major impact on traffic by targeting customers who you know have already been to your site …
RIP Facebook Pixel: How to Target the Right Audience without Tracking Read More »
DESIGN VBC PAY PLANS AROUND KPIS THAT LEAD TO BETTER ACQUISITIONS. The automotive industry knows better than almost anyone that compensation drives performance, and that’s just as true on the buying side as it is on the sales side. But compensating your VBC team isn’t the same as your salespeople. For instance, you likely commission …
Watch VINCUE Accelerate LIVE: VBC Pay Plans & KPIs Read More »
YOU NEED GOOD MARKETING TO SELL CARS TO THE PUBLIC. YOU NEED EVEN BETTER MARKETING TO BUY THEM. The fact is that most dealerships’ marketing is designed to sell cars — not to buy them. That leaves many dealers who’ve embraced private-party acquisition waiting for inbound private party leads that never come. So, as much …
Build a Better Strategy for Marketing your Vehicle Buying Center (VBC™) Read More »
Tips, tricks, and strategies for compelling private sellers to want to sell their car to you – instead of the public market. Buying cars from the public is very different than selling cars to the public, and so acting like a salesperson rarely results in many acquisitions. Buying cars takes patience, understanding, and empathy. It’s …
Watch VINCUE Accelerate: Compelling Private Sellers to Sell to You Read More »
On this VINCUE Accelerate Live, Danny Zaslavsky walks you through a day-in-the-life of a successful vehicle buying center buying agent. What makes a good automotive salesperson does not necessarily make a good VBC Buying Agent. A good VBC Buying Agent understands that buying someone’s car is less transactional and more relational. It’s about understanding the …
Watch VINCUE Accelerate: A Day-in-the-Life of a VBC Buying Agent Read More »
Danny Zaslavsky presents his own best practices and recommendations for getting the most out of VINCUE VBC. The VINCUE Vehicle Buying Center (VBC™) is the industry’s only effective CRM for inbound and outbound private-party acquisitions, and there are a lot of different ways to use the VBC inside your dealership to buy more cars from …
Watch VINCUE Accelerate Live: VBC Best Practices & Recommendations Read More »
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