Marketing

Top 6 Dealership Software Tools to Sell More Cars

Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …

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16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits

If 2020 has proved anything about the auto industry, it’s this: The only certainty in car sales is uncertainty.  Earlier this year, we experienced one of the biggest interruptions in retail history. Now, sales are as strong as ever. Who could have predicted that?  But it’s always possible we’ll experience another disruption. Thinning margins and …

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Can We Talk About Your Website?

Evaluating Your Virtual Showroom (Your Dealership Website) Your website is your virtual showroom, so it’s important to make sure you’ve taken care of some critical housekeeping for it to perform effectively.  Caring for your site is as important as cleaning your showroom and the cars on your lot…maybe even more important!  Nearly everyone goes online to …

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