Facebook stopped allowing dealers to automatically push inventory to the marketplace on September 13th, 2021. what should you do now? HERE’S WHAT WE KNOW Here’s what we know: on September 13th, 2021, Facebook stopped allowing the automatic syndication of retail inventory to the Facebook Marketplace. There is a lot of speculation, some good and some …
Adjusting to Facebook’s New Automotive Inventory Ads Strategy Read More »
Facebook and Google are disrupting the way you track and retarget audiences with digital ads, but what’s left might be even more valuable. Digital ads are typically the #1 source for website traffic, and retargeting ads specifically have a major impact on traffic by targeting customers who you know have already been to your site …
RIP Facebook Pixel: How to Target the Right Audience without Tracking Read More »
YOU NEED GOOD MARKETING TO SELL CARS TO THE PUBLIC. YOU NEED EVEN BETTER MARKETING TO BUY THEM. The fact is that most dealerships’ marketing is designed to sell cars — not to buy them. That leaves many dealers who’ve embraced private-party acquisition waiting for inbound private party leads that never come. So, as much …
Build a Better Strategy for Marketing your Vehicle Buying Center (VBC™) Read More »
facebook announces changes to MARKETPLACE LISTINGS intended to empower dealerships and limit third-party marketplaces Facebook announced today new features and changes to automotive advertising that are intended to empower auto dealers, reduce reliance on other third-party marketplaces, and ultimately improve the end-user experience by connecting buyers more directly with dealerships. The biggest change is that …
What Auto Dealers Need to Know about Changes to Facebook Marketplace Read More »
Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …
Top 6 Dealership Software Tools to Sell More Cars Read More »
If 2020 has proved anything about the auto industry, it’s this: The only certainty in car sales is uncertainty. Earlier this year, we experienced one of the biggest interruptions in retail history. Now, sales are as strong as ever. Who could have predicted that? But it’s always possible we’ll experience another disruption. Thinning margins and …
16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits Read More »
Evaluating Your Virtual Showroom (Your Dealership Website) Your website is your virtual showroom, so it’s important to make sure you’ve taken care of some critical housekeeping for it to perform effectively. Caring for your site is as important as cleaning your showroom and the cars on your lot…maybe even more important! Nearly everyone goes online to …
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