Dealer Knowledge Base

Bob Ruth Ford & Vincue Featured on Cover with AutoSuccess Magazine

How Bob Ruth Ford Embraced Digital Transformation with Vincue™ The internet continues to have an incredible impact on our industry and traditional strategies for sourcing and selling vehicles cannot compete for the attention of digital consumers. For a dealership to survive and then thrive, they need to employ new strategies based on hard data and …

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How to Beat the Competition in a Seller’s Market

It’s a seller’s market right now. That’s pretty incredible when you consider all we’ve been through in 2020. But dealers shouldn’t celebrate just yet. After all, more demand means more competition — and widespread inventory shortages are making it tough to fight back. So how can dealerships outmaneuver competitors and take advantage of this seller’s market? By …

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Guide to Facebook Advertising for Dealerships

Thinking about investing in traditional marketing channels? Think again. Traditional channels like TV and radio are continuing to price themselves out of dealers’ reach. The same goes for third-party listing sites that charge a fortune without delivering real leads. Fortunately, it’s never been easier for dealers to run their own digital advertising. Digital advertising isn’t just …

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How Automotive Marketing Has Changed in 2020 and Beyond

The shift towards digital retail has been happening for years and 2020 has only accelerated that trend. 2 out of 3 car buyers are now more likely to skip dealerships and buy directly online. And according to Google, searches for “dealerships near me” dropped over 20% earlier this year. But none of this is cause for alarm — …

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Top 6 Dealership Software Tools to Sell More Cars

Dealers’ toolkits used to be a lot simpler. Salespeople relied on a couple of major pricing books, industry experience, and maybe a few common sales strategies. How times have changed. Modern technology has turned dealerships of every size into complex operations. On top of that, online competition is forcing dealers to use new digital tools …

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16 Tactics (and 1 Tool) to Sell More Cars Without Sacrificing Profits

If 2020 has proved anything about the auto industry, it’s this: The only certainty in car sales is uncertainty.  Earlier this year, we experienced one of the biggest interruptions in retail history. Now, sales are as strong as ever. Who could have predicted that?  But it’s always possible we’ll experience another disruption. Thinning margins and …

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Country Hill Motors Increases Front-End Gross AND Turn with Vehicle Buying Center

Vehicle sourcing is the cornerstone of any successful dealership strategy. Buying the right inventory — at the right price — is critical to thriving in today’s auto market. Country Hill Motors spent years using an auction sourcing strategy that kept profits steady. However, as the market became more competitive, they knew something had to change. …

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3 Steps to Grow Front-End Gross… Without Sacrificing Sales

It’s a seller’s market right now, and dealers who’ve spent years struggling against margin compression are breathing a sigh of relief. However, we’re moving back towards a buyer’s market each day. When the market finally flips — as it always does — dealers will again be fighting for front-end gross. Why? Because companies like big-name …

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