Dealer Knowledge Base

Digital Dealer: Add $1.8M to Your Bottom Line Buying Cars from the Public Buying Cars from the Public

https://www.youtube.com/watch?v=AZa1rgRwXME The big conversation at Digital Dealer in Las Vegas 2021 was all about acquisition, which is why they asked Danny Zaslavsky, Dealer Principal at Country Hill Motors and Managing Partner of VinCue, to speak about his private-party acquisition journey and how it added $1.8M to his dealership’s bottom line in the first year. If …

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Watch VinCue Accelerate LIVE: What Dealers Really Think about VBC™

The inventory crisis has been going on for more than half the year, and dealers continue to struggle to source inventory and keep up with demand. VinCue’s Vehicle Buying Center VBC™ is the only all-in-one CRM designed for private-party acquisition, but what do dealers really think about it? During this special VinCue Accelerate LIVE event, …

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Watch VinCue Accelerate LIVE: Gross Behaviors

https://www.youtube.com/watch?v=GcHJ16m8ZuI There are a lot of gauges to read and a lot of levers to pull across your dealership that may (or may not) have an impact on how many cars you sell this month. Most of the time, we rely on behaviors like sales spiffs, price reductions, or service packages to try and move …

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Adjusting to Facebook’s New Automotive Inventory Ads Strategy

Facebook stopped allowing dealers to automatically push inventory to the marketplace on September 13th, 2021. what should you do now? HERE’S WHAT WE KNOW Here’s what we know: on September 13th, 2021, Facebook stopped allowing the automatic syndication of retail inventory to the Facebook Marketplace. There is a lot of speculation, some good and some …

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Measuring & Leveraging ROI for your Private-Party Acquisition Strategy

Buying cars from the public keeps inventory on the lot, but measuring your ROI for private-party acquisition helps you scale and grow Finding affordable used inventory in today’s market is about as challenging as a fish trying to climb a ladder – and it’s just as painful to watch. That’s why smart dealers are getting …

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Watch VinCue Accelerate: Target the Right Inventory to Max Gross + Turn

Surviving the current high-demand market is all about keeping cars on the lot. VinCue VBC customers already know that thriving is all about sourcing the right inventory at the right price. But that means different things for different dealers. In this VinCue Accelerate Event, Danny Zaslavsky, VinCue Managing Partner and Dealer Principal at Country Hill …

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RIP Facebook Pixel: How to Target the Right Audience without Tracking

Facebook and Google are disrupting the way you track and retarget audiences with digital ads, but what’s left might be even more valuable. Digital ads are typically the #1 source for website traffic, and retargeting ads specifically have a major impact on traffic by targeting customers who you know have already been to your site …

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Watch VinCue Accelerate LIVE: VBC Pay Plans & KPIs

DESIGN VBC PAY PLANS AROUND KPIS THAT LEAD TO BETTER ACQUISITIONS. The automotive industry knows better than almost anyone that compensation drives performance, and that’s just as true on the buying side as it is on the sales side. But compensating your VBC team isn’t the same as your salespeople. For instance, you likely commission …

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Build a Better Strategy for Marketing your Vehicle Buying Center (VBC™)

YOU NEED GOOD MARKETING TO SELL CARS TO THE PUBLIC. YOU NEED EVEN BETTER MARKETING TO BUY THEM. The fact is that most dealerships’ marketing is designed to sell cars — not to buy them. That leaves many dealers who’ve embraced private-party acquisition waiting for inbound private party leads that never come. So, as much …

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Watch VinCue Accelerate: Compelling Private Sellers to Sell to You

Tips, tricks, and strategies for compelling private sellers to want to sell their car to you – instead of the public market. Buying cars from the public is very different than selling cars to the public, and so acting like a salesperson rarely results in many acquisitions. Buying cars takes patience, understanding, and empathy. It’s …

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