In the automotive industry, fixed operations and service always take the main stage, while parts often remain in the shadows. But there are passionate individuals like Kaylee Felio aka “The Parts Girl,” from PartsEdge whose mission is to shine a spotlight on the significance of parts and make a real impact in the industry. In this blog, we dive into the journey of The Parts Girl, exploring her experiences, challenges, and triumphs in the world of automotive sales and marketing and how she has carved her own unique path and continues to inspire others with her unwavering dedication to the parts industry.
The Path to Finding Purpose:
Kaylee’s journey into the automotive industry may seem unconventional, but it was a serendipitous encounter that led her to PartsEdge. While managing a Subway restaurant, fate brought her face-to-face with PartsEdge, her regular customers. This meeting planted the seeds of opportunity, and she embraced the chance to explore a new career path.
As Kaylee immersed herself in the world of sales and marketing, she found her true calling. The desire to connect with people, network, and create meaningful relationships motivated her to explore new opportunities. With this, she then realized that service often dominated the conversations, while the importance of parts remained relatively unnoticed. It was during this time that she decided to adopt the title of “Parts Girl” on LinkedIn, to bring the spotlight on the integral role of parts in the industry. This defining moment marked the beginning of her advocacy for the significance of her field.
Combining Sales and Marketing:
Over the years, her role at PartsEdge evolved into sales and marketing, where she excelled in both arenas. As she embraced her position, she realized that the company lacked a comprehensive sales and marketing strategy. With a passion for driving positive change, she took the reins to develop a well-defined marketing strategy and compelling content that would set Parts Edge apart in the industry.
Her multi-faceted role as a salesperson and marketer has been an exciting challenge that has allowed her to thrive and leverage her unique skills to captivate potential clients. Armed with a mission to make a difference, Kaylee started creating a powerful brand and rebuilding the website, all of which led to outstanding results and as an outgoing and social person, she found the perfect platform for her passion of networking and connecting with people through a podcast, The Parts Girl Podcast. With this platform, she aimed to help others get their names out there and share their stories, focusing on various aspects of the automotive industry.
Lessons on Confidence and Grieving:
While Kaylee’s professional journey has been remarkable, she has also faced personal challenges. The loss of her father marked a large chapter in her life. Through her grief, she learned that true confidence is not a given; it’s a skill that requires continuous development and learning.
Dealing with loss taught her resilience and the importance of cherishing moments with loved ones. The grieving process is unique to each individual, and she found comfort in seeking connections and spiritual signs that helped her find closure.
Kaylee’s journey is a testament to the power of passion, dedication, and resilience. By fearlessly pursuing her interests and learning from her experiences, she has made a significant impact in the automotive sales and marketing world. Her story serves as an inspiration to all young professionals who are navigating their career paths, reminding them that embracing change and pursuing their passions can lead to a fulfilling and successful journey.
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