How Bob Ruth Ford Embraced Digital Transformation with Vincue™
The internet continues to have an incredible impact on our industry and traditional strategies for sourcing and selling vehicles cannot compete for the attention of digital consumers. For a dealership to survive and then thrive, they need to employ new strategies based on hard data and enabled by cutting-edge technologies.
This month, Vincue customer Bob Ruth Ford was featured on the cover of AutoSuccess Magazine for how they have chased and implemented digital transformation tactics that help them meet customers where they are to better source and sell inventory. Central to that story is their use of the Vincue Vehicle Buying Center (VBC™) and AdCue™ a digital transformation solution that has increased web traffic 51% this year and super-charged their private party acquisition efforts.
“It’s nice to work with small companies that aren’t stuck in their ways,” he said. “Larger companies tend to have a cookie-cutter approach. VinCue is willing to listen and work with us.” – Rob Ruth, Bob Ruth Ford