Day: September 16, 2021

Watch VinCue Accelerate LIVE: VBC Pay Plans & KPIs

DESIGN VBC PAY PLANS AROUND KPIS THAT LEAD TO BETTER ACQUISITIONS. The automotive industry knows better than almost anyone that compensation drives performance, and that’s just as true on the buying side as it is on the sales side. But compensating your VBC team isn’t the same as your salespeople. For instance, you likely commission …

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Build a Better Strategy for Marketing your Vehicle Buying Center (VBC™)

YOU NEED GOOD MARKETING TO SELL CARS TO THE PUBLIC. YOU NEED EVEN BETTER MARKETING TO BUY THEM. The fact is that most dealerships’ marketing is designed to sell cars — not to buy them. That leaves many dealers who’ve embraced private-party acquisition waiting for inbound private party leads that never come. So, as much …

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